Posts by Mark Morgan Ford
How to Beat the Best
It’s always good to get a compliment. When I rewrote the lead for a promotion that “GX”, a successful copywriter, had been paid to write for one of my clients a few years ago, I felt good about my revision. The sales copy GX had sent in was standard, run-of-the-mill professional palaver. My take on…
Read MoreHow to Find Your Personal Money Tree
Ask successful business owners what accounts for their success and at or near the top of their lists you will find “the right people.”
Read MoreThe Truth About Positive Thinking
When my sons were growing up, I dreaded meeting with their teachers. I was always a tiny bit afraid that somewhere in the middle of the conversation the teacher would lean forward, grab my ear, and chastise me. This may be an irrational fear, but it is deeply seeded. It was planted many years ago…
Read MoreHow to Get Started
When I was first getting into the business of selling educational programs, a famous zero-down real estate guru asked me, “Do you know the thing people who take my courses want most?” I had a sneaking suspicion I was about to get it wrong, but I gamely answered: “To be successful real estate investors?” He…
Read MoreThe Secret of the Golden Buckets
The money-management system that I’ve used to generate more than $50 million in wealth is quite simple–a far cry from the complicated systems I was enamored with thirty years ago, when I was just beginning to learn about money. Those systems felt exotic, secret, exciting. But as the years passed, I found they did not…
Read MoreAre You An Information Junkie?
I hadn’t seen Dave in almost 20 years. He was my dentist when we moved to Boca Raton in the early 1980s. He continued to take care of K and the kids after we moved to Delray Beach 10 years later, but I opted for dental care closer to home. Dave contacted me when he…
Read MoreWhen Your Life Suddenly Takes a Turn for the Worse
A new client who agreed to sign up with you suddenly cancels. A promised promotion evaporates. The deadline your plumber swore to passes without anything having been done. The trick to dealing with disappointments like these is to have a “What if it doesn’t happen?” plan in place almost from the start. The idea is…
Read MoreHow To Write Well (Simple Formula)
My income is based almost entirely on writing. And it has given me a very rich life — rich in every sense of the word. It can do the same for you. I spend half of my working time coaching copywriters on how to write better marketing copy. I spend the other half writing memos.…
Read MoreAchieve More With Help From This One Person
A man looks back on his life and says, “I wish I knew then what I know now.” It can take a decade or more to become the successful person you want to be, but you can shorten your learning curve – even drastically curtail it – by using a mentor. With the advice, experience,…
Read MoreRules of Business
I like to think of myself as an amiable guy, but I wouldn’t claim to be charismatic. Charismatic is an adjective I would apply to someone like Jay Leno or Tony Robbins. Bill Clinton is supposed to be very charismatic. I know die-hard conservatives who changed their views about him after speaking to him for…
Read MoreYour Daily Secret Weapon
I didn’t always plan my days. For most of my career, in fact, I didn’t. I had written goals. And I referred to them regularly. My goals kept me pointed in the right direction, but I was always moving back and forth. Often for no good reason. Driving to work in the morning, I would…
Read MoreMaking Your Life Golden
Creating your golden life has to do with making decisions in your free time that improve you instead of negative activities like drinking, watching tv…
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