Posts by Mary Ellen Tribby
How I ETR’ed It
“At this point, we can’t rule out malignancy,” the doctor said. I just looked at my husband. I knew he was asking the doctor questions, but I didn’t hear any words. I saw his lips moving and felt his strong hand on top of mine. But all I could think was I needed to wake…
Read MoreHow a Big-Thighed Mama Can Help You Accelerate Your Business
I love to get up early and go to the gym. The outcome of my entire day is determined by that very first hour. When it goes well (and it almost always does), I have more energy all day long. I’m more productive. And, frankly, I am a lot more pleasant to be around. All…
Read MoreShould You Be Advertising on TV?
When most people think of television advertising, they think about the commercials they see on network TV. Such advertising gives the advertiser an immense reach – sometimes to as many as hundreds of millions of people. But the greater the reach, the less targeted the audience. For every person who might be interested in your product, there will be a hundred or a thousand with absolutely zero interest.
Read MoreA Commonsense Approach to Getting Free Publicity
Of the many channels of marketing, public relations is one that no business should ignore. And because PR is nearly free, that makes it an ideal channel for small and start-up businesses.
Read MoreWhy Super Bowl Ads Don’t Work
Would you ever consider forking over millions of dollars for an advertisement that barely mentions your product? Of course not. But otherwise shrewd businesspeople do it all the time. The advertising channel we are talking about is television.
Read MoreShow Me the Money
Radio, TV, banner ads, pay-per-click (PPC), magazine ads, billboards… There are dozens if not hundreds of marketing channels you can use to get your sales message across. We don’t expect you to use all of them all of the time – but you should know what your options are. Test different channels and different channel combinations, and roll out with what is most effective for you and your organization.
Read MoreYour Reward for Beating Buffett
Changing the Channel was officially launched on Tuesday, October 28. All day Wednesday, the book was on my mind. But when I sat down to enjoy dinner with my family, I tried to forget about it. (And with an unseasonable cool spell in Florida, roasted organic chicken was the perfect comfort food!)
Read More9 Strategies for Successful Joint Ventures
Quickly scale your business by creating a joint venture with an existing company that already serves your marketplace. Here’s how to do it.
Read MoreThe Main Thing You Should Focus On
“How do I keep my website safe from hackers?” This was a question I fielded at Rich Schefren’s Strategic Profits seminar earlier this year. The Internet business owner who asked the question really wanted to know the answer. But I couldn’t help but roll my eyes.
Read MoreR-E-S-P-E-C-T (Find Out What It Means to Me)
Everyone is feeling the effects of the most recent economic crisis. It does not matter if you are a business owner, a student, in middle management, or a stay-at-home parent. We are all worried.
Read MoreMarketing in the Twenty-First Century
Multi-channel marketing is based on new, twenty-first century technology that has radically reduced the costs of communicating with prospective buyers and existing customers. In 1980, for example, it cost about 50 cents to send a direct-response sales letter through the mail to a customer. Today, that same transaction, via the Internet, costs less than a penny.
Read MoreNot Your Father’s Jury Duty Anymore
About three weeks ago, I received the dreaded notice in the mail. I immediately thought of 100 reasons why I should be dismissed and a good number of excuses for how I could get out of it.
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