Posts by Mary Ellen Tribby
What’s New From the Publisher’s Viewpoint: Bootcamp Extras
Because of that conversation I had with Michael, a new column has been born. Each week, I will write you a letter giving you an inside look at something that has happened in our business that made a difference to how we run ETR. You, in turn, can take that experience and apply it to your own business.
Read MoreIs Your Ego Bigger Than Your Skill Set?
Whether you are working in a corporate environment or on your own, you should always be building relationships. Relationships with your customers, your competitors, and certainly with your current and previous mentors. If you take these people for granted… and start putting yourself ahead of them… you’ll be burning valuable bridges. And doing that leads to the demise of any business.
Read MoreThe Right Way to Leave
But no matter why you leave a job, keep this in mind: There is a right way and a wrong way to exit an organization.
Read MoreWhat Do Donald Trump, Jack Welch, and I Have in Common?
It seems like such a simple concept to rid your organization of sub-par players. Yet it is one of the largest problems I see among entrepreneurs and fledgling business builders. They have an extremely hard time firing people.
Read MoreYour Marketing Department Needs to Be Bigger
If you have five employees, you should have five marketers. If you have 100 employees, you should have 100 marketers.
Read MoreOnly 7 Percent of E-Mails Are Worth Reading
Knowing I was going to be out of touch for a while, I prepared everything I needed ahead of time. That included setting up the following autoresponder message for all the e-mails I would be receiving while I was gone.
Read MoreDear ETR: "No rented list can pass the permission test."
“I believe ETR’s response to the question about e-mail list brokers was misguided. Yes, one may rent an e-mail list. It is, however, to the best of my knowledge, a federal crime to use such a list.
Read MoreGet Off the Internet
If you’ve got an Internet business, I’ve got a secret to getting your business to leap forward: Get offline.
Read MoreHow to Ace a Job Interview
During the course of my business career, I have interviewed literally hundreds of candidates for various positions. Some people make the cut. But more often, I wind up saying, “Thanks, but no thanks.”
Read MoreYou Are Going to Have to Kiss a Few Frogs
“Hiring good people is hard. Hiring great people is brutally hard. And yet nothing matters more in winning than getting the right people on the field.” – Jack Welch All the really smart businesspeople I know have exactly the same challenge when it comes to building a business. That includes every single attendee at the…
Read MoreUse Your Mouth
“Like it or not, people are talking about your business all the time.” – Jerry Wilson I just finished a book my friend Rich Schefren recommended: Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz. And what I learned from this book can help you tackle the fastest-growing type of marketing.…
Read MoreThe Balancing Act That’s Up to You
“We come into this world head first and go out feet first; in between, it is all a matter of balance.” – Paul Boese People ask me all the time how I run a $25,000,000 company, raise three small children, travel all around the world, AND manage a household. Essentially, they want to know how…
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