Posts by Nick Papple
How to Read the National Enquirer
Before I show you how, let’s talk about why… Why the $@&$ would you want to read the National Enquirer? If you’re a student of direct-response advertising, the answer should be obvious. If you’re not, then let me ask you one question: What publication do you think has the highest paid writers? Late copywriting legend Gary Halbert posed…
Read MoreDebate: If It’s Not on Facebook, Did It Actually Happen?
You went out for brunch yesterday but you forgot to snap a photo of your pumpkin-ginger waffles, did you really go out for brunch? On your last trip to Los Angeles, Facebook’s airport check-in was broken so none of your friends could see that you were traveling, did you really go to LA? If you’re…
Read More3 Pieces of Career Advice from the Most Persuasive Man in the World
Everyone is talking about Apple’s keynote this week. While the critics are losing their minds over the jack-less new iPhone 7, I’ve been more excited about the release of a new book by, arguably, the most persuasive man in the world. The book is called Pre-suasion and the author is Robert Cialdini. Pre-suasion is the sequel to Cialdini’s monster hit Influence which…
Read MoreWhy Writing with One Hand is Better than Writing with Two
If you’re the type of person who brags about your 150 words per minute typing speed on 10fastfingers.com, you’re not going to like this… A new study in the British Journal of Psychology led by Srdan Medimorec found that participants who typed with only one hand produced higher quality essays than participants who typed with both hands. How can that be?…
Read MoreHow to Escape the Ocean of Your Twenties
“Ian told me his twentysomething years were like being in the middle of the ocean, like this vast, unmarked body of water. He couldn’t see land in any direction, so he didn’t know which way to go. He felt overwhelmed by the prospect that he could swim anywhere or do anything. He was equally paralyzed…
Read MoreWhy Dumb, Mean, and Corrupt People Attract Money
We all know someone who’s made a lot of money that — if we’re being honest — is not that smart. You know who I’m talking about. Sure, this person might have been smart enough to figure out how to sell a course online to a couple hundred thousand people — but ask them about politics, or…
Read More$1,000 Worth of Boring Advice
“People are bored. They are bored out of their minds — at all times.” World-class copywriter John Carlton pointed this out to Eben Pagan during a one-hour coaching call Eben paid Carlton $1,000. “This was the most profound thing [Carlton] said,” says Eben. On the surface, this doesn’t seem like earth-shattering news. People are bored, so what?…
Read MoreHave You Seen This Disappearing Parking Spot?!
I was on Facebook yesterday and this video caught my eye. The video, if you haven’t seen it, is of a “disappearing parking spot.” It’s a platform called a Car Dok that you drive your car onto and then push a button and the entire platform, which is on hydraulics, lowers underground and then a retractable roof closes…
Read MoreHow Billion-Dollar Companies Plan for the Future
This weekend I watched an hour-long talk Brian Tracy gave at a private event. The event was Joe Polish’s Genius Network Event and Joe was kind enough to upload the full video to YouTube. I don’t expect many of you to watch the full video so I figured I’d share my big takeaway from Tracy’s talk and save…
Read MoreWhy Smart People Sometimes Act Dumb
Let’s pretend you’ve locked your keys in your car. You’ve tried everything short of breaking a window to get your keys out, but no luck. You call a locksmith. Locksmith #1 arrives. He’s friendly, and he opens your car in two minutes. A week later, you lock your keys in your car again. This time,…
Read MoreThis Changed How I View Public Speaking
It was my first semester in University and I didn’t know anyone in my seminar group. I don’t remember what the class was or what topic I was presenting, but it was in front of a small class of maybe 20 students. Before going up in front of the class, I felt my stomach start to…
Read MoreOne Question that Separates the Dreamers from the Doers
I read something interesting over the weekend that I think you’ll appreciate. Thomas Koulopoulos, the founder of Delphi Group, discovered a way to determine whether someone is “truly committed to their innovation.” In other words, he found an interview question that accurately predicts whether a dreamer will take action on his ideas. “We can all dream; coming…
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