Posts by Nick Papple
You Know Your Product Is Intuitive When
True or false? Palmer Luckey has never used an Oculus Rift. Richard Branson has never flown Virgin Atlantic business-class. Both those statements are false. However, Palmer Luckey and Richard Branson would tell you they’re true. Here’s why: Good service providers regularly put themselves in their customer’s shoes. In Richard Branson’s book The Virgin Way: Everything…
Read MoreHow to Get Boys to Read — An Unconventional Approach
The New York Times published a story this morning about how bestselling author, James Patterson, will start publishing smaller books, starting in June. Why smaller books? Patterson wants to sell books (under $5) to people who have abandoned reading for television, video games, movies, and social media, says The NYTimes. As a male, who hated…
Read MoreNike Lost $14 Billion to a “Puppy Dog?”
It’s all in the news — How Nike flubbed re-signing the NBA’s reigning MVP champ. FYI Daily Brief readers: Steph’s name is pronounced Steph – en; NOT Steph – on… Just ask Nike 😉 So what happened? Through a series of unfortunate events — mispronouncing Stephen Curry’s name during a meeting, repurposing old pitch decks…
Read MoreWhat Customers Are Saying Behind Your Back
Have you ever heard a digital marketer say… ‘You should give away your best content for free.’ When I first heard this advice, I thought, ‘Duh!’ ‘You’d be crazy not to give away your best content for free.’ ‘After all, if you show someone your best content, how can they NOT want to see what…
Read MoreHow to Sell Your Skills (3-Step Formula)
“You just sent a shiver through the entire dental industry. I would wish you good luck getting a job after graduation, but you sure won’t need it.” Amos Dudley is not your typical millennial. The 24-year-old digital design major at New Jersey Institute of Technology just proved to everyone, he’s got the skills to pay the…
Read MoreWhat You Need to Know Today: March 18
Good afternoon, Early Risers! Here’s what you need to know TECH Executive by day, wild man by night — LOL. Your Friday is about to get a lot better after you read this. According to YouTube founder Steven Chen, YouTube was originally supposed to be a video dating site. Wait for it… “People would have…
Read MoreWhat You Need to Know Today: March 17
Good afternoon, Early Risers! Here’s what you need to know TECH The unlikely story behind the app that runs March Madness. When Zach Maurides was a freshmen at Duke University, he struggled to balance school with football. To solve this problem, Zach used a computer science class assignment as an excuse to build an app…
Read MoreWhat You Need to Know Today: March 16
Good afternoon, Early Risers! Here’s what you need to know TECH Embarrassing emails. A friend of mine just started teaching an online course for high school kids. The first question I asked my friend was, “How long are the emails you receive?” “Long,” replied my friend, “Like essays.” It’s no surprise 15-year-old kids are typing their whole…
Read MoreWhat You Need to Know Today: March 15
Good afternoon, Early Risers! Here’s what you need to know TECH Why the most exclusive club in Los Angeles has no line. “To gain entry into the most exclusive club in Los Angeles, there is no need to wear a trendy outfit or to slip the bouncer a Benjamin,” says Kristen Brown. “In fact, there…
Read MoreWhat You Need to Know Today: March 14
Good afternoon, Early Risers! Here’s what you need to know TECH March Madness. What was supposed to happen: Last night, CBS was planning on taking its sweet time to announce this year’s NCAA men’s basketball tournament field. What actually happened: Within the first hour — of the two-hour special — someone leaked the full bracket on Twitter.…
Read MoreWhat You Need to Know Today: March 11
Good afternoon, Early Risers! Here’s what you need to know TECH How suitable are absurd tech startup offices for business? This is what New York-based writer Chappell Ellison wanted to know — she answered her own question with a string of these hilarious tweets. The future of VR isn’t video games or movies — it’s medicine. Most…
Read MoreWhat You Need to Know Today: March 10
Good afternoon, Early Risers! Here’s what you need to know TECH Social media scotch tasting is here — and yes, it’s as pretentious as it sounds. “Tastings” have always been about community. Get a bunch of old dudes in tweed jackets together, with a box of cigars, and prepare to cringe while you hear words like “mouthfeel” and…
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