Posts by Nick Papple
Gary Vaynerchuk: Talk About the Journey of the Climb
“I think it’s the best piece of advice I can give to 20 and 30-year-olds that feel they should be talking to the world and bringing value,” says Gary Vee. “Talk about your journey of trying to find that voice and synthesize it properly. Because the problem is a 30- 40- 50-year-old listening to your…
Read MoreMirror Customer Behavior to Build Trust, Make More Sales and Get More Dates
I called and she picked up. “Hel-lo” She sounded shocked that I was calling. Then she said, “can you text me instead?” When I asked why, she said she didn’t like talking on the phone — it was weird :/ … I never texted her back after that. Whether you’re trying to set up a date or…
Read MoreTwo Tips for Planning Any Major Project
In Do the Work! Steven Pressfield shares two tips for outlining big projects that I think are worth their weight in gold. The first tip Pressfield shares is his yellow, legal-size foolscap method for outlining. Pressfield writes: Some years ago I had lunch at Joe Allen’s in Manhattan with my mentor (though he would cringe…
Read MoreTeamwork Doesn’t Always Make the Dream Work — Here’s What Does
With the Olympics underway, it only seems appropriate we talk about the value of teamwork. If you’ve ever played an organized team sport, then you’ve most likely been fed the line that no organization or empire was ever built by any one individual. That it takes a dedicated team of players, employees, and coaches to…
Read MoreHow to Increase Conversions Using FOMO
You slide into bed and crack open a book. After the day you just had, this is exactly where you want to be. What could be better than this? You think. As you turn the page, you hear a ding! Your best friend just sent you a text. Where r u? Another ding! Your friend…
Read MoreHow a Millennial Couple Got Rich and Retired by NOT Owning a Home
I read an interesting story today about a 30-something couple that got rich and retired by choosing NOT to buy a home. Kristy Shen (33) and Bryce Leung (34) did everything their parents told them to do. They went to college, graduated in computer engineering, found 9-5 jobs, saved money, and got to a point…
Read MoreThe Power of Personalized Gifts
In Robert Cialdini’s classic book Influence: The Psychology of Persuasion, Cialdini reveals the six universal principles of persuasion. The first principle is Reciprocity. What a lot of people don’t know about this first principle is it extends beyond just giving in order to get. In a talk Cialdini gave at the International Behavioural Insights Conference in London, England last year…
Read MoreHow to Stay Motivated
In yesterday’s essay we talked about the three big emotions driving sales: 1. Positive Expectancy 2. Pain 3. Urgency What your customers say they want (money, health, happiness), is not always what they actually want. Most of the time your customers are looking for validation that if they wanted to achieve these life goals they could, using one of your…
Read MoreWhat People Want vs. What They Say (#1 sales lesson)
You say you want to be a millionaire. I say you’re lying. You say you want to lose 40lbs. I say you like being fat. You say you want to wake up early and have your daily routine dialed in. I call BS. What most people say they want is not what they actually want. In…
Read MoreHow to Write What You Don’t Know
You’ve probably heard this old maxim before… write what you know. Great advice… Just not for copywriters, and you’ll see why in a second. Last night, I was re-listening to this interview Mike Dillard did with pro copywriter Craig Clemens. In the interview, Craig shares one of his best writing exercises that his mentor, and former boss, Eben…
Read MoreSell the End Result, Not the Steps to Get There
“Why would someone pay for this?” is what I was thinking. Not that long ago, I couldn’t understand why someone would pay for one of those “X-Number-of-Days Challenge” programs you see being advertised. You know, the ones that promise your dream body in 21 days. Most of these challenges are extreme — it’s pretty hard to…
Read MoreFacebook Spilled a Big Glass of Milk and Wants YOU to Clean It Up
You’ll never guess what Facebook just announced… Facebook wants to stop… WAIT FOR IT… …Clickbait (And you won’t believe how they’re doing it.) Facebook writes: We’ve heard from people that they specifically want to see fewer stories with clickbait headlines or link titles. To address this feedback from our community, we’re making an update to…
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