Greasy Openers: How to Keep Consumers’ (Read: Millennials) Attention

This might be the laziest thing I’ve read about millennials in a while. According to the Observer, movie studios in Hollywood have started adding 8-10-second teaser trailers to their “longer” (90-second) movie trailers to cater to the short attention spans of millennials. “Consumers (read: millennials) only pause scrolling to watch a video for an average of three seconds,”…

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The Dark Side of Mindfulness

Stop me if you’ve heard this before. “You should really try to be LESS mindful. Your clients and co-workers will appreciate it.” I’m guessing you haven’t heard this before because most people will tell you the opposite is true. They’ll say, “You should practice being more mindful, research says this…” ‘This’ makes me cringe. Today…

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How Small Business Owners Can Attract the Best Talent

How do you recruit the best talent? You offer something the big players can’t or won’t offer. According to TIME, Syracuse will offer the first undergraduate degree in sports analytics starting in the fall of 2017. Yep, you read that correctly. Soon, you’ll be able to study Moneyball in college (Think: Seth from Superbad meets Peter Brand from Moneyball). And why…

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This Guy Bought a $47,500 Job for $10.48

What if I told you there was a sure-fire way to get your resume read by ANY employer… …A way to get your foot, not only in the door but have you marching past the gatekeepers and straight into the CEO’s office… Would you be interested? Meet, Johnson Kee, the guy who just bought himself a $47,500…

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The Real Reason You Should Work Hard (‘Merica!)

If part of “The American Dream” is to provide your children with a better life than you had, then what happened to millennials? A lot of “experts” say millennials are the first generation to be worse off than their parents. If you look at the average amount of debt for under-35 households in North America, and…

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Don’t Use This Email-Productivity Hack

If you want less email, send less email. That was one of the productivity hacks ETR Editor Craig Ballantyne shared during his coaching call Wednesday night. That’s great advice and I recommend you follow it. Another email hack I really like is, limit your emails to no more than five sentences. I’ve noticed a lot…

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How Savvy People Shop Online

“Just Google it.” I have a love/hate relationship with these three magic words. I hate it when I catch myself saying, “Just Google it” to someone because I know research shows the more we rely on search engines, the less confident we become in our own ability to solve problems. But, I love it when I hear other…

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How to Get People Addicted to Your Products and Services

Every year on the first Saturday in May 155,000 people come together to watch and bet money on a group of three-year-old Thoroughbred horses. This tradition has carried on for the past 142 years. If you watched the Kentucky Derby on Saturday, you witnessed the perfect example of how to properly incentivize behavior. No, I’m not…

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What’s Your Sunday Look Like?

Growing up in a small city in Canada, I was never really exposed to that many homeless people. Sure, we had a few locals in the downtown busking for change. But nothing like you see in bigger cities. Whenever my parents would take me and my sister to go visit the big city (Toronto) for…

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You Can’t Go Broke Spending Money

“You can never go broke spending money.” Whaaat? James Altucher said this in an interview with Ramit Sethi a few months ago. It’s a pretty controversial statement. If you really think about it, it’s not so crazy. Some context — In the interview, James and Ramit talk about the different dimensions of money. If you’ve…

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Sell me this pen

Walk into the interview room and sit down. The interviewer will ask you, “Try to sell me this pen.” Give a lackluster response, then apologize for not being able to convince him. Ask for a lower-level job and tell him you will work your way up and learn the ropes, until one day you can…

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7 New Strategies to Wake Up Early

Before we get to the 7 strategies, you need to answer one question…Why do YOU want to wake up early? If your answer is, ‘I want to be successful and that’s what most successful people do, they wake up early,’ I’ll tell you right now, you’re going to fail. Has this type of thinking ever…

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