Posts by Paul Hollingshead
Writing by Numbers…
Think writers need to struggle? Here’s an inside look at a “secret writing niche” that can let you travel the world AND pull down a six-figure income … Strange things happen when I tell people at a dinner party that I “write” for a living. At first, they’re excited … thinking they’ve just met a…
Read More$500K, the Easy Way…
I’ve made a lot of money over the years but this year I set a plan to make $500k the easy way, by using my skills as a copywriter.
Read MoreIs Your Marketing Copy Breaking This Cardinal Rule?
“The physical part of your product does not sell. People do not buy the steel in a car, the glass in a vase, the tobacco in a cigarette, or the paper in a book…. The important part of your product is what it does.” – Gene Schwartz Recently, I reviewed some copy from a copywriter…
Read MoreMy 2 Top “Rules” for Marketing Copy
How do you convince your prospect to buy your product or service? Over the years, I’ve developed two “rules” for the marketing copy I write. Whether you’re writing the copy yourself or reviewing copy that someone else has written for you, make sure it abides by these rules. If it doesn’t, nothing else that you…
Read MoreMaster The Most Marketable Skill You Can Ever Have
The resolution I’m going to ask you to make today has the power to change your life in many profound and specific ways. People will respect you more. You’ll have more power to control your life, your career, and your future. You’ll be richer, happier, and more confident. You’ll have a much easier time getting…
Read MoreWhat New Freelancers Can Learn From Tiger Woods
“Gather in your resources, rally all your faculties, marshal all your energies, focus all your capacities upon mastery of at least one field of endeavor.” – John Haggai Remember when Tiger Woods won his first Masters Tournament? A lot of people figured he won simply because of his outstanding talent. Now, I’m not going to…
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