Posts by Paul Lawrence
4 Dead Simple Steps to Raise Capital for Your Small Business Ventures
Raising Capital for Small Business Ventures can be tricky but do-able if you follow this method.
Read MoreThe All-Time Best Way to Get (and Keep) a Customer
If you can’t sell your product or service, you don’t have a business. Plain and simple. So, as Michael Masterson has said in ETR and in Ready, Fire, Aim, your primary concern has to be making sales.
Read MoreLearning How to Fall
When I found that I could earn college credits by taking judo, I jumped at the chance. I’d been taking karate for a couple of years, and I was pretty good at it, if I do say so myself. I was used to getting punched and kicked, so I figured judo wouldn’t be any big…
Read MoreTaking Personal Inventory
My friend JL has something to smile about. He lives in a beautiful home, complete with a swimming pool. And he is well on his way to success as a partner in a profitable (and rapidly growing) talent booking agency. That is an extraordinary change, considering how dire his circumstances were just one year ago.…
Read More$5,000 for an Afternoon Drive
“Sarah,” an interior designer for yachts, had just come back from a very successful business trip. Her boss, who never complimented her, was oozing with praise. She was so excited (and confident big money was coming her way) that she signed a lease on an expensive apartment.
Read MoreHow to Find a Guru
My heart pounded. A great opportunity was staring me in the face. I’d been introduced to a publisher who had made big money by marketing information products. At least, it was big money to me. I can’t tell you the precise amount, because I was sworn to secrecy. But I can tell you that we’re…
Read MoreA Good Place to Find Partners
A few months ago, I thought I’d found a great new partner to promote one of my sideline businesses: The International Sketch Comedy Championships. Through a friend, I was introduced to a former “A list” actor. He’d had starring roles in some big hits 20 years ago. And I was sure his clout could help…
Read MoreThe Best Way to Get Customers
My car was embarrassingly dirty. I had been too busy to take it in to be washed, let alone do it myself. So when I found a business card on my windshield for a car washing service, I was interested. I looked around the parking lot. Only dirty cars had the card. The card advertised…
Read MoreSit Back, Relax, and Let the Profit-Building Secrets Pile Up
The three grand I made almost instantly was just the beginning. You see, I’d taken advantage of a powerful strategy that many people overlook. It can result in immediate cost savings or an income boost. It can help generate continuous, long-term streams of cash. It can help you attract new customers and explore easier, faster…
Read MoreHow to Get an Office For Free
My friend George needed a good-sized space for his business – with a reception area, conference room, and a couple of offices. He didn’t want to shell out the money to buy or rent that much space. But he found a novel solution that got him what he needed… almost free of charge. Here’s how he…
Read MoreWin People Over by Giving Them a “Superiority Complex”
“Actually, I’m a total weakling,” I told Bob. “I’ve got a lot in common with the guy in those classic bodybuilding ads who kept getting sand kicked in his face.” Bob had just commented on how I looked like I worked out a lot – and I sensed that, because I looked so “big,” it…
Read MoreNegotiate the Close
“If I can do that – get the contract signed by next week – can we lock up this deal right now?” I asked. “Yes, we can,” she answered.
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