Posts by Paul Lawrence
If You Get Knocked Down, Get Up
The letter was from the publisher of a magazine where I’d just placed an ad for an instructional ballroom dance video I’d produced. He informed me that he was pulling my ad. Why? After watching the video, he felt that the quality wasn’t good enough for his subscribers.
Read MoreObtain the Rights to a Product With Little to No Money Upfront
Let’s say you come across a great product that you think will be a big seller. You could obtain the rights to market that product – and then license those rights to an experienced marketing company.
Read More5 Steps to Getting a Recession-Proof Side Business Off the Ground
In this troubled economy, almost everyone can use the security that a side business can bring. I’ve been involved in a low-capital side business for years, and it has been a steady source of additional income for me. It’s something you, too, should consider getting into. I’m talking about the event promotion business.
Read MoreA Steady Source of Side Income
In this troubled economy, almost everyone can use the security that a side business can bring. I’ve been involved in a low-capital side business for years, and it has been a steady source of additional income for me. It’s something you, too, should consider getting into. I’m talking about the event promotion business. People…
Read MoreA New Tool for Aspiring Online Marketers
Now, there’s a very easy way to get your online newsletter started. Yahoo has a component called “group publishing” that allows you to start your own e-list and publish to that list whenever you want. For free. It’s so user-friendly that even someone with very little technical knowledge (like me) can set it up without any assistance. All you do is go to Yahoo and click on the “groups” link. It’s self-explanatory from there.
Read MoreThe Business Choice of Internet Giants
I’m an entrepreneur, and I’ve been involved in at least a dozen profitable enterprises over the years. But the business I’ve been in for the last five years is by far the best. Let me give you an idea of just how powerful this business is. After the costs of creating and selling my products,…
Read MoreIs This the World’s Most Profitable Business?
I’m an entrepreneur, and I’ve been involved in at least a dozen profitable enterprises over the years. But the business I’ve been in for the last five years is by far the best. Let me give you an idea of just how powerful this business is. After the costs of creating and selling my products, I am still able to bring in a 95 percent profit. What’s more, this business has proven to be successful… even in a struggling economy. (In 2008, though the economy was crumbling, mine continued to bring in about $12,000 a month.)
Read MoreA Technique That Always Works to Win Over the Crowd
Whether it’s speaking to a group of peers at a company meeting, a group of potential clients, or a group of seminar attendees who are there to hear you share your knowledge, being a good public speaker can really pay off.
Read MoreHow to Get Your Offers to Celebrities
When I was getting ready to promote the 2008 International Sketch Comedy Competition, I needed a celebrity host. I’d been producing this event for several years – but this time, I intended to market a video of it. And I knew that if I wanted to have a chance of doing that successfully, I needed a “name.”
Read MoreHow’d You Like an Extra $30K in Your Pocket?
I had some good news yesterday. The latest product I licensed to a marketing company has brought in about $250,000… so far. So from this one product alone, I will be receiving a royalty that will net me at least a $25,000 profit for the year, although it will probably be more.
Read MoreHelp Yourself by Putting Your Customers First
An insurance agent named Tolbert had a remarkable ability to sell insurance. He’d been trained to sell people the most insurance that he could and he did it well, according to Stedman Graham in his book Build Your Own Life Brand. But although Tolbert was very successful, he was not happy.
Read MoreThe Lesser of Two Evils
I’m sure you’ve been in a position – both in your personal and your business life – where you’ve had to persuade someone to make a decision that they were not really eager to make.
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