Posts by Paul Lawrence
How to Build an Instant Business
If you read the advice of many “small-business experts,” you’ll be told that you should expect to wait at least a year – possibly more – before your start-up can begin to see a profit. That’s what I was taught when I studied business administration in college – and it turns off a lot of aspiring entrepreneurs. “I can’t afford to wait that long,” they think. “I need to make money NOW.”
Read MoreListen For the “We”
Do your employees feel like they’re part of the team? Those who do are likely to make a vastly superior effort. The problem is, it’s not always easy to tell how people genuinely feel. But there is a very effective technique that can give you valuable insight.
Read MorePiggyback Your Way to New Customers
To find potential piggyback partners, you’re going to have to do a little legwork (or phone work). If you are a masseuse, for instance, you might contact local gyms, sportswear shops, and beauty salons. If you are a party planner, you could contact paper goods stores, local bands, and event venues.
Read MoreMaking $10,000 in a Weekend With One Fun and Easy Venture
Creating your own videos is a great way to make a little – or a lot of – extra cash. In fact, I’ve been producing instructional videos for years. I enjoy a steady stream of income from this fun side venture. And you could, too. Despite the profit potential, some people are reluctant to get…
Read MoreQuick Tip: Egos Can Help You Sell Out Your Event
When you have a limited budget, one of the best resources you have for promoting an event is the people who’ll be participating in it. And one way to get those people really pumped to help out is to appeal to their egos.
Read MoreThe Power of Who You Know
“Allied Power Linking” is a powerful tool. But, as with any power, you have to use it carefully so it doesn’t backfire. Here are some tips to keep in mind when employing this technique.
Read MoreA $5 Trick for Collecting What You’re Owed
There’s a way to increase your chances of collecting from a delinquent customer – or anyone else who owes you money – without worrying about a potentially nasty confrontation. Here’s how…
Read MoreThe Secret to Selling the Rights to Products
Obtaining and selling the rights to products can be very profitable for entrepreneurs, even those with little or no capital.
Read MoreA Free Way to Come Up in Google’s Top 10
Getting to the top of a search engine results page is a never-ending quest for Internet business owners. But guess what? I’ve found that banging out a few short articles – on a subject I already know – has a powerful effect on the amount of traffic my websites get. And you can harness this power for yourself by following a few simple guidelines…
Read MoreThe SPV Secret to Getting Others to Do Your Bidding
I love the movie business. (You already know that from reading some of my articles in past issues of ETR.) I’ve even produced a feature film. So I happen to know a few people in the “biz.” And a recent encounter reminded of a powerful persuasion technique that can apply to almost any situation.
Read MoreIssue# 2438 Break Out of the Crowd to Get Free Publicity
A big article about your business in a publication (online or offline) – or even a brief mention on television – can catapult you to a whole new level of success. That kind of exposure just can’t be bought at any price. As a result, there are hordes of businesses trying to attract the media – and that makes it difficult for you to stand out from the crowd. Difficult… but not impossible.
Read MoreHow I Increased My Profits By 1,000%
Richard called me in a panic, begging me to fill in as a guest on his local cable TV show. Seems that one of the people he’d booked had cancelled at the last minute. It sounded interesting, so I agreed.
Read More