Posts by Paul Lawrence
Get Rich With Rights
Obtaining the rights to a product and then selling those rights to someone else is a business opportunity that many entrepreneurs ignore.
Read MoreAn Unusual Way to Make a Fortune With Service Businesses
You can make great money with service businesses – but it can take a lot of work. At least that’s what most people think. And I was one of them. Until I discovered a money-making secret almost by accident.
Read MoreAttact Customers Cheaply With the S.I.A. Marketing Method
Being in business means staying on your toes. It means being flexible and quickly adapting to changes in the marketplace. This is especially true for small-business owners – people like you and me who don’t have the resources to compete one-on-one with major corporations.
Read MoreGive Your Prospects a Taste, Get More Sales
You’ve read lots of articles in ETR about why giving away free information is so effective. For example, if you pack your free e-zine full of useful advice, you build a loyal group of subscribers who often turn into loyal customers for other informational products you’re selling.
Read MorePersuade People With Deductive Reasoning
Ordering people around – even if you’re in a position to do so – is one of the least effective ways to get them to do what you want them to do. It’s always better to use proven persuasion techniques to change their thinking – and even their actions – without sounding like a dictator or a jerk.
Read MoreThe Truth About the Vending Business
So one of the first “insider secrets” I learned about the vending business is that your written agreement with the distributor must describe the kind of locations you will be getting.
Read MoreDoes It Take Money to Make Money?
The truth is, money just doesn’t matter all that much when it comes to starting a business. I know from firsthand experience that it’s possible to start a profitable business with virtually nothing.
Read MoreHow to Produce an Expert Video When You’re Not an Expert
The instructional video business is an easy and fun way to make extra income. There’s a demand for how-to videos in just about every area of interest.
Read MoreThe Power of Price
“However valuable your product is… however clever your marketing… nothing will grow your customer base faster than underpricing the competition.” – Michael Masterson When I was in college, I was desperate to find a way to make some money. And I wasn’t crazy about the idea of working at the usual part-time, minimum-wage jobs available…
Read MoreA Small-Business Success Formula
“The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can’t find them, make them.” – George Bernard Shaw Stuart and I clinked glasses, toasting our upcoming success. It was New Year’s Eve about 20 years ago. My entrepreneurial career had…
Read MoreHow to Grow an Event-Promotion Business
You can start an event promotion business for as little as $100, and it can make thousands in a single night, while offering opportunities for expansion.
Read MoreYou’re Just 3 Steps Away From Your New Business
“Man is always more than he can know of himself; consequently, his accomplishments, time and again, will come as a surprise to him.” – Golo Mann I’m willing to bet that one goal you have for this year is to become wealthier than you are right now. If you’ve been paying attention to Michael Masterson’s…
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