Posts by Paul Lawrence
Go Ahead and Prove All the Naysayers Wrong!
I had the pleasure of being one of the speakers at the ETR Wealth Building Bootcamp this past October. I especially enjoyed spending time with so many motivated attendees who were clearly very serious about improving their lives. My presentation was “Keys to Building Wealth With a Small Business” — a part of the “Chicken…
Read MoreRecruiting Salespeople to Grow Your Microbusiness
It’s very exciting! You’ve just come up with a great idea for starting your own business. You’ve done the legwork, you’ve followed the advice in ETR’s Microbusiness Program to perfect your plans, and now you’re looking forward to having financial freedom in your not-too-distant future. But there’s just one hitch. Your business requires personal selling,…
Read MoreStrategic Alliances for Your ETR Microbusiness
Have you noticed that a lot of businesses seem to be working together? For example, when a major children’s movie comes out, you can buy special cups with the characters imprinted on them at your local McDonald’s. It’s not a coincidence. Efforts like these are called “cooperative marketing promotions.” And that is one of the…
Read MoreThe Beauty of Barter
When you hear the word “barter,” you may conjure up images of ancient primitive societies where the only means of exchanging goods and services was through direct trade. But now, barter represents an interesting business opportunity for modern entrepreneurs. The most basic form of barter is when you make a direct trade of goods or…
Read MoreHow to Start a Successful Small Business – Right Now
Looking for another stream of income? How about a little business that you can start — almost instantly — for less than $100 and with 100 million customers ready and waiting? Ten years ago, it would have been an ignis fatuus; today, however, it’s a very real possibility. The breakthrough Internet site eBay allows people…
Read MoreThe Magic of “Other People’s Money”
“When a man says money can do anything, that settles it: He hasn’t got any.” – George Bernard Shaw Have you ever had a great idea for a business but brushed it off as a crazy dream because you didn’t have enough money to get it started? Well, guess what? There’s a whole world of…
Read MoreGet Valuable Free Publicity
“News, news, news — that is what we want. You cannot beat news in a newspaper.” – Arthur Christiansen Years ago, when I was just starting out as a ballroom-dance instructor, there was an article about me in a major local newspaper. It was on the front cover of the “lifestyle” section — a huge…
Read MoreHow to Start a Profitable ETR Microbusiness in 30 Days
“If a window of opportunity appears, don’t pull down the shade.” – Tom Peters Last month, I sold yet another small business — my third “flip” in the past 12 months — for a nice profit. I’m currently in the process of starting up another, and I’ve got more planned for after that. Life is…
Read MoreHow I Helped a Spanish-Speaking Immigrant Start a Profitable Business
It was one of those Christmas parties you don’t want to go to, but you force yourself to do it for business reasons. The conversation at the table that my fiancee Blanca and I were sitting at was all about the jobs people these people had. None of them were friends, but more than one…
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