Posts by Rich Schefren
Referrals
It’s a proven fact that a referred prospect is more likely to engage… more likely to buy… and spends more than prospects from any other channel. It should be obvious why.
Read MoreWhy Common Knowledge Kills Success
Picture this:
A hot prospect stumbles across your blog…
… pulls up a recent post…
… starts to read it…
… stops midway through…
… leaves your site…
… and never returns again!
Read MoreFuel Your Business Growth With the Power of Thought
It’s no big secret that I’ve coached more “up-and-comer” Internet entrepreneurs to guru status than anyone else. Heck, that’s why I’m often referred to as “the guru to the gurus.” So it’s no big surprise that I’m often asked… What single trait separates the winners from the losers? My answer: Winners spend time THINKING! Yep,…
Read MoreWhat’s Your Purpose?
Far too many entrepreneurs don’t keep their eye on the prize. They go to meetings, make phone calls, talk to staff and contractors… flying by the seat of their pants. They aren’t clear about the specific outcome they want from each of these interactions. The solution? It’s simple. Before you start any activity, get into…
Read MoreThe Power of Passion
Question: Are you passionate about what you do? Or just passionate about the money you make? I’m going to let you in on a little secret: It’s a lot easier to make money when you’re passionate about what you’re doing. How many people are locked into a job they can’t stand, only because they get…
Read More3 Simple Strategies for Increasing Your Luck
Do you know somebody who seems to have the best luck in the world? It’s like everything they touch turns to gold. And it doesn’t matter if it’s in their business or their personal life, they just seem to have luck on their side all the time. I can add myself to that list. Because…
Read MoreMarketing Wisdom in a 1970s Hit Song
“Just like me… they long to be… close to you…”
Okay, okay. You probably think ol’ Rich has fallen off his rocker this time, but hear me out… Because there’s a whole lot of wisdom in that one line from the Carpenters’ 1970 smash hit. And it has absolutely nothing to do with birds suddenly appearing every time you are near….
The Importance of Being Urgent
Successful entrepreneurs look at practically every moment of every day as a challenge -and they attack it accordingly. This need for achievement motivates them to turn their ideas into action.
On the other end of the spectrum are “passive” entrepreneurs. They live every day pursuing their dreams safely, never taking risks or pushing the envelope, and hoping something good will happen.
What Are You Trying to Accomplish Today?
Whatever your goals, whatever your talents, you have to give this question your full attention every day. Anything less will lead you in the wrong direction – closer to frustration and further from your goals.
Read MoreTake a Good Hard Look Behind You
I discovered long ago that if I wanted to continually improve my company and my own performance I need to leverage my past experience for all it’s worth. Stated more simply – to make 2009 the best it can be, you need to analyze what took place in 2008.
Read MoreFeeling the Pinch – and How to Pinch Back
So are you feeling the pinch these days?
When the economy slides like it has over the last year or so, the knee-jerk reaction is to tighten the belt. Business owners look at the bottom line, see what’s not absolutely necessary, and get rid of it.
Read MorePay No Attention to That Man Behind the Curtain!
All of the most successful people I know in the Internet marketing business have their own “man behind the curtain.” That person takes care of everything behind the scenes, making sure the business is running smoothly on all cylinders and not missing a beat. And he’s vital to its success.
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