Posts by Robert Phillips
How to Become a Skilled Copywriter for Less
The fastest way to become a good copywriter is to write copy…period. Reading books, buying courses, and attending events can’t hurt but you won’t get good until you actually write copy. Think about it. You don’t become a good anything (golfer, basketball player, investor, etc) by reading books and going to seminars. It can help…
Read More#1 Secret to Get a Better Job
If you think you deserve a better job, a bigger paycheck, or both then you and I are a lot alike because not long ago I was stuck in a job I hated and not making as much money as I wanted. Mondays were miserable, rush hour traffic was terrible, the 8 to 5 grind…
Read MoreHow to Boost Your Income
What do you see as your main role in your business? Are you the doer of the thing? Or the marketer of the thing? There is a HUGE difference between these two ways of thinking. The attitude of the business owner as to what his or her role is has an enormous impact on how…
Read MoreA 4-Step Formula for Creating POWERFUL Headlines
The other day I was driving down the road when I noticed a police car in my rear view mirror. I wasn’t speeding but just the sight of a police car on my tail grabbed my attention. I made a turn to lose the squad car but it turned too. So I made a second…
Read MoreAdventures of a 1,6000 Pound Gorilla, Part 1
If you weren’t already enamored with Bill Gates (a.k.a. Microsoft), you had to be impressed by the fact that he was recently on the front cover of not one, but two major magazines – Time and Fortune. What makes this especially remarkable is the fact that the two cover stories, which came out at virtually…
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