Posts by Sandy Franks
Scarcity – the Value of Limited Supply
“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” – Zig Ziglar Have you ever noticed that the more inaccessible something becomes, the more people want it… no matter how inconsequential the item may be in terms of their actual needs? This type of reaction was seen at…
Read MoreHow One Man’s Story Revolutionized an Industry
“We want people to say, ‘That’s a hell of a product’ instead of, ‘That’s a hell of an ad.’” – Leo Burnett On September 24, 2006, the San Francisco Museum of Modern Art did something quite unusual. It added a bright yellow vacuum cleaner to its permanent collection. It wasn’t long before eight other museums…
Read MoreA Low-Cost, Highly Effective Way to Build Your Business
I’m going to share with you a marketing tactic that will, without a doubt, generate more clients for your business … and get you instantly recognized as an expert in your field. Not only will you be pleased with the results, but, in all likelihood, it will cost you very little. You may even get other people to pick up your expenses.
Read More