Posts by Scott Haines
How to Use Free Bonuses to Increase Perceived Value
“I knew I’d been living in Berkeley too long when I saw a sign that said ‘Free Firewood’ and my first thought was ‘Who was Firewood and what did he do?’” – John Berger Remember the old Ginsu knife infomercials? Remember how the pitchmen would pile on the free bonuses to get you to order?…
Read MoreReduce Refunds and Bump Up Order Size
“In the right light, at the right time, everything is extraordinary.” – Aaron Rose A “stick” letter is a letter that goes out as soon as you receive an order. It (1) thanks the customer for his order, (2) resells him on the purchase, (3) reassures him that, in buying, he made a good…
Read MoreTwo Quick Formatting Tips That Will Boost Response To All Your Ads and Sales Letters
There are two things you must always remember when formatting your ads and sales letters: 1. Don’t end a page in your sales letter — or a column of copy in your ad — with a period. 2. Put a footer in the bottom right-hand corner of each of your sales letters that says something…
Read MoreWhy You Must “Prove” Everything You Say in Your Advertising — And How To Do It
The fact is, everything you yourself say in your sales messages will be viewed with skepticism. But what other people say about you and your company will be about 100 times more believable. Consider infomercials. Why do you think they have all those people popping up every few minutes singing the praises of the product?…
Read MoreDirect-Mail Marketing Secret: The Postdated Check Offer
“The trouble with us in America isn’t that the poetry of life has turned to prose, but that it has turned to advertising copy.” – Louis Kronenberger Here’s something that, if you can afford to do it, can triple your sales. It goes like this … In your ad or sales letter, instead of…
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