How to Make Your Business Stand Out

You’re determined to make a mark with your product or service and you’re excited to build your customer base.  That’s the first step, and it’s an important one. But in a crowded marketplace, how do you differentiate yourself? If your prospective clients can buy essentially the same products or services from anyone else who does…

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How I Used a Podcast to Create Two Best-Selling Books

When I first created my podcast-into-book service, I used it for myself.  It “wrote” my book Cutting Edge Marketing Magic for me, with 18 amazing guests — including the CEOs of marketing firms who handled the NFL, AT&T, and MTV (folks I otherwise never would have gotten in front of. Then it got me in…

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