Posts by Suzanne Richardson
Why You Must Send a Confirmation E-mail
You see, an existing customer – someone who’s already pulled the trigger and made a purchase – is much more valuable to you than a no-name prospect. As marketing expert Clayton Makepeace says, “Making secondary sales to existing customers is one of the cheapest and lowest risk actions a company can take. Response on promotions sent to existing customers is usually six to eight times higher (sometimes more) than promotions sent to cold prospects. Average sale is substantially higher, too – sometimes as much as two to three times higher.”
Read More2 Easy Ways to Get More of What You Want
Commenting on articles is a great way to congratulate an author on a great article… to point out any objections you have… to interact with other ETR readers… and to let us know which articles are most useful to you.
Read MoreHarmless Pastime – or Insidious Time Suck?
Video games are big business. When a Sony Playstation comes out… when the Nintendo Wii was finally released… every time a new version of Halo hits the market… Video gaming makes national news.
Read MoreWhat’s In Your Back Pocket?
For nearly three decades, Ernie Bjorkman was an anchorman for a Denver TV station. Then one day last month, after signing a yearlong contract, he was let go.
Read MoreUse the 24-Hour Rule to Cure Yourself of This Success-Thwarting “Bug”
The most common cause of failure, says Michael Masterson, is procrastination. The thief of dreams.
You’re a procrastinator if you have ever said something like…
Read MoreHow to Improve Your Mind, Life, and Career
As Groucho Marx said, “Outside of a dog, a book is a man’s best friend. Inside of a dog, it’s too dark to read.” It would appear that more Americans than ever agree with Marx, according to The New York Times, which recently revealed the results of a report from the National Endowment for the Arts.
Read MoreWhat’s Missing From YOUR Business?
So make sure you test everything – your site, your products, your store – to make sure it works as it’s meant to. Better yet, have a friend, your spouse, and your grandma test things out for you. Get them to report back on what works, what doesn’t, what’s missing, and what’s superfluous. You’ll end up with a better product/site/whatever – and your customers will have a much better experience.
Read MoreDo You Have Bad Writing Habits?
“I’ve recently noticed a little ‘quirk’ in your writing style,” Charlie Byrne mentioned to me the other day. “It’s a particular ‘thing’ you do a lot. Not necessarily bad, but now that I noticed it, I see it a lot!”
My bad habit? Starting sentences with “And.”
Read MoreThe Wall Street Journal Gets It Wrong
The Secrets of Marketing in a Web 2.0 World,” announced the front page of The Wall Street Journal business section. Sounded promising, so I took a gander. What I found left me scratching my head:
Read More7 Nerve-Beating Secrets to Getting Past Your Fear of Being Interviewed
Last November found me sitting in beautiful Delray Beach, Florida. A warm wind was blowing, water was making gentle lapping sounds against the sides of the pool, fluffy clouds scudded across the sky. And there I was, scared out of my wits. I might as well have been standing on the edge of a 170-story building. I was shaking, my mouth was dry, and my mind was blank.
Read MoreA Little Personality Goes a Long Way
Getting people’s attention is a big part of success in the business world. As Internet marketing expert Yanik Silver says, “If you want people to remember [you] and keep coming back again and again, [you have] to project a unique personality.”
Read MoreThe $10 Billion Coat
The sun was shining, the sky was blue. And the bare-chested young man walking down the street looked like he could have been on his way to the beach. Except… it was two days before Christmas in Northern Montana. Even worse, it was 17 degrees below zero.
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