Posts by Suzanne Richardson
The Absolute Worst Place for Your Business
The 113 miles of Highway 87 between Great Falls and Havre in Montana is desolate. A half-dozen or so tiny towns have cropped up in places. But mostly there’s just the two-lane road, vast expanses of prairie, and the enormous canopy of sky.
Read MoreThe Choice Is Yours
I’d almost given in to a classic sales strategy. Expert copywriter John Forde calls it the “Foregone Conclusion” technique. And you might want to put it to work in your marketing efforts.
Read MoreWhat’s Just as Important as Your Product?
A bonus is the free special report you get when you sign up for a newsletter… the MP3 download you get when you buy a book… the 6-in-1 kitchen tool and set of precision steak knives you get when you order a Ginsu knife… or the free shipping you get when you order a Land’s End fleece jacket.
Read MoreMy Favorite Holiday Tradition: Sharing the Wealth
On the outside, the church looked empty. Inside, it was a buzzing hive of activity.
Men and women formed makeshift assembly lines, popping Barbie dolls and teddy bears and Ninja Turtle pajamas into boxes. Others filled paper sacks with canned yams and string beans, boxes of Stovetop stuffing, and mesh bags full of potatoes. Frozen turkeys were added later.
Read More5 Reasons to Become a Writer in 2009
A brand-new year is just around the corner. And though, here at ETR, we firmly believe that you can make major changes in your life at ANY time, January always feels like the perfect time to set some new goals for yourself. We want to help you kick off the year right. So for the…
Read MoreAnyone Can Become a Writer
A brand-new year is just around the corner. And though, here at ETR, we firmly believe that you can make major changes in your life at ANY time, January always feels like the perfect time to set some new goals for yourself.
Read MoreNo Need for Lozenges
If you get a cold this winter, forget sugar-filled lozenges. Instead, try a licorice root brew to ease your symptoms. The tea that worked so quickly for me is called “Organic Throat Coat” by Traditional Medicinals. But if you type “licorice root tea” into Google, you’ll get plenty of other options.
Read MoreWhose Time Is More Valuable?
I know, I know. You don’t mean to make people wait. But when unexpected “emergencies” come up, you just can’t help it. Well, Bob Cox, ETR’s expert on achievement and productivity, has a solution for you. “Unplanned events will demand your time every week,” Bob says. “To minimize the amount of time these external distractions ’steal’ from you, add a buffer to your daily to-do list.”
Read MoreThe Power of a Team Meeting
Meetings get a bad rap. But if you think your company would be better off without them, you may want to reconsider.
ETR has a company-wide team meeting every Wednesday. It takes 30 minutes, and it’s a chance for all employees to share the projects they’re doing and the results they’re seeing.
Read MoreThe Dangers of E-Mail, Part 1: The Angry E-Mail Effect
You open your inbox, and there it is … an e-mail, waiting patiently for you to read it and respond. A few seconds, a few quick keystrokes on your laptop, a click of the send button, and your response is shuttled instantaneously to its recipient.
Read MoreLearn Something New Every Day
“You can learn something from everyone, every day. Even when I’m speaking at a conference, I always listen to the other speakers’ presentations. Because you never know what useful idea or process you’re going to pick up.”
Read MoreThe Grouchy Traveler’s Guide to Airplane Etiquette
In this traveler’s guide I’ll give you seven travel manners rules that everyone, I repeat everyone, should follow during airplane travel.
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