Posts by Suzanne Richardson
Why “As Soon As Possible” Is a Stupid Request
Specifics can be truly powerful. They can help you:
Read MoreETR Insider Report: How Far Can a Little Goal Get You?
To get ahead – as an employee or as a business owner – means having a direct effect on the growth of your company. You can make an impact – as a CEO, a middle manager, or a junior employee – just by taking one simple step: Setting a goal for yourself….
Read MoreKnow Who Your Audience Is!
When I was younger, I loved watching Who’s the Boss. One episode still stands out for me. Though the details may have become muddled with time, here’s the gist of it: Housekeeper Tony takes a class on advertising from ad exec Angela. His assignment? To come up with a commercial selling laundry detergent.
Read MoreQuick Marketing Tip: FPO
“Let’s use a different picture,” MaryEllen told the ETR marketing team while discussing a sales promotion last week. The one we have is FPO.”
Read MoreWhat Happens Online Stays Online
You finish a fantastic book, and post a review of it on Amazon…
Your favorite blogger posts a blog entry that you disagree with, so you write a rebuttal in the comments section…
Read MoreHow to Buy Your Plane Ticket at the Right Time
It’s no secret that airline tickets are pretty steep these days. But they still fluctuate. If you’re interested in getting the cheapest tickets possible, several travel sites have come up with “fare trackers.”
Read MoreETR Insider Report: Slash and Burn
I had the chance this past week to pick the brains of two world-class copywriters.
Jay Livingston and Charlie Byrne were both in Baltimore for a conference I attended. We met in a ballroom of the Engineer’s Club. Beneath the soaring ceilings and baroque embellishments, Jay and Charlie revealed some of their personal secrets to writing money-making copy….
Read MoreThe Evils of E-Mail Forwarding
“Some people just don’t care about their customers,” my friend Aileen snapped. “I’m ready to dump this vendor and find someone else!” She was fuming – and it was all because of a common e-mail mistake. The e-mail hadn’t been sent to Aileen. “Jennifer,” a wedding cake baker, had sent the nasty e-mail to Aileen’s…
Read MoreThe Words You Shouldn’t Use
Sometimes the perfect adjective can make a sentence sing. Sometimes it can strangle the life out of it and leave it – and your reader – dead on the floor.
This is a lesson every writer has to learn – usually more than…
Read MoreJanus Words
Its an understatement to say that the English language is complicated. And in an e-mail to ETRs usage expert, Don Hauptman, Charlie Byrne raised one of our languages most prickly problems: words with contradictory meanings.
Read MoreA Usability Lesson in the Oddest of Places
Airport restrooms. Yuck. I don’t even like to think about them – and I’m betting you don’t either. But they can teach you a valuable lesson about usability.
Read MoreThe Link Between Your Look and Your Scent
An unpleasant aspect of being overweight is that people KNOW you’re overweight. But a new study by Dr. Alan Hirsch of the Smell and Taste Treatment and Research Foundation could make you feel better about those extra pounds.
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