Posts by Suzanne Richardson
The Other ROI
So you’ve put together a super product. And you’ve got a stellar copywriter who’s selling the pants off of it. And your marketing team is sending the ad copy to millions of subscribers to e-newsletters everywhere. But when the results come in, your big campaign has been a big flop.
Read MoreThe Skill That Can Make You Rich
How’d you like to make $1.49 million a year… or more? There is a way, and it’s simpler than you may think. Learn how to sell.
Michael Masterson has been saying it for years: Knowing how to sell is one of the most financially valued skills you can possibly have. And here’s the proof. According to research from AdAge and executive-compensation research firm Equilar (reported by MarketingCharts.com), high-level marketers earned an average of $1.49 million in 2007. (That includes salary, bonuses, stock options, and stock awards.)
Read MoreFast-Response Bonus
One of the most effective weapons in your marketing arsenal is urgency. Urgency makes your prospective customer feel that he has to take action and respond to your offer immediately. Your job is to give him a good reason to do it.
Read MoreOne Valuable Lesson I’ve Learned From ETR
As a longtime reader of ETR, this should come as no surprise to you. But when I first heard Michael Masterson’s secret of accelerated failure, it was like putting on glasses for the first time
Read MoreWhy Lie About It?
One of the best ways to improve your marketing skills is to learn to recognize where other marketers are going wrong with their sales copy.
Read MoreAnother Way “Early to Rise” Can Help You
Rising early has plenty of obvious benefits. For instance, adding an extra hour (or two… or three) to the productive part of your day is a surefire way to become more successful, faster. But there’s another advantage…
Read MoreETR Insider Report: What You Think Doesn’t Matter
You can love a sales promotion or a marketing campaign or a product. You can think you’ve got the best thing since the iPhone. But until you test it to your market, what you think doesn’t matter.
Read MoreLiving Rich: Escaping the Internet
How many hours a day do you spend on the Internet? Me, I’m always connected – mainly because I work remotely. And, according to a Nielsen Online report, the average American was online 54 hours during the month of May.
Read MoreLiving Rich: Contemporary “Classics”
One of the best and least expensive (even free!) ways to live a rich and full life is to immerse yourself in good books. Of course, with around 300,000 books published each year in the U.S. alone, it can be next to impossible to know what’s worth reading and what isn’t.
Read MoreWhatever Business You’re In…
If we had such a thing, this would surely be one of ETR’s 10 Commandment’s of Start-Up Businesses: Make sure your product will sell before you do anything else! But when I recently caught a few moments of Tori Spelling’s “Watch me start a new business every week” reality show, it was obvious she doesn’t…
Read MoreE-Mail Screws Up Another Relationship
Okay – so inter-office bickering isn’t news. What was so weird about this “fight” was that I didn’t know about it. Until, that is, I got a phone call from “Sam” saying, “I can’t believe how nasty you are being about this.” Then I got an earful.
Read MoreThe Importance of Living Rich
No matter how much you make, you can live just as well as a billionaire. If you realize that you can enjoy the finer things in life without breaking the bank, you’ll never want for anything. But some people just don’t get it. Take a recent New York Times article about how the economic downturn…
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