Posts by Suzanne Richardson
Your Customers Won’t Know What They’re Getting Unless You Tell Them
You aim for top-notch service. And you always put your customer first. But if you’re not reminding your customer of exactly what you’re doing for her, your hard work could be going unnoticed.
Read MoreMake Sure You Sell Yourself at Work
Marketing isn’t just for making sales. You need to learn how to market your most important asset – yourself – if you hope to get ahead.
Read MoreETR Insider Report: The Only Number That Really Matters
If you could be a fly on the wall at ETR, there’s no telling what kind of valuable information you could pick up. Just the other day, in fact, MaryEllen revealed a small but powerful piece of advice… something that could change your whole perspective on marketing.
Read MoreThe Rudest Thing You Can Do With a Cellphone
Do you think of yourself as a polite person? I’m guessing you do. But you may be offending people without even realizing it.
Read MoreThe Danger of Questions
Every trial lawyer knows that it’s a mistake to ask a question unless they already know the answer. The same applies to sales copy. Take, for instance, a TV commercial for Zyrtec. I’ve seen it several times, and my reaction is always the same. The first line is something like, “Do you remember that old…
Read MoreService With a Smile
Your customers don’t care how bad you’re feeling today. Even the nice ones.
Read MoreThe Problem With Enormous Goals
When Bobby announced that he was going to write a novel by the end of 2007, his family was a little skeptical. Bobby has a demanding job in investment banking. Plus, he’s never taken a single writing class. And, to be truthful, the only thing he regularly reads is The Wall Street Journal. So when 2008 rolled around and Bobby hadn’t written more than 10 pages, no one was surprised. Except Bobby. He was upset and felt like he’d failed himself. And his dream of becoming a writer went down in flames.
Read MoreETR Insider Report: You Have Questions, We Have Answers
Wouldn’t it be nice to get insider information and advice on your specific problem from an experienced expert in the field?
Read MoreThe Perfect Gift for Your Graduate
When my little brother graduated from high school, I gave him a copy of Michael Masterson’s best-selling book Automatic Wealth for Grads… and Anyone Else Just Starting Out. It turned out to be a book he’s read a dozen times. One reason: It’s packed full of strategies for building wealth from the bottom up.
Read MoreA Lesson in Service From a Detroit Airport Waitress
Just anticipate what your customers want, and deliver.
Read MoreHow to Get a Cranky Customer
Being on the receiving end of bad service can ruin your day. But there’s good news: Every bad customer service experience you have (or hear about) can help you improve your own customer service.
Read MoreLetting Your Customers Buy – the Way They Want To
To get your customers to feel this way, make sure you put your marketing message in front of them in as many ways as you possibly can.
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