Posts by Suzanne Richardson
ETR Insider Report: How to Get More Involved With the ETR Community
Over the past few weeks, we’ve been running a secret test. (If you’re very observant, you may already know what I’m talking about.)
Read MoreTurn Your Faults into Assets
Basically, you take a problem with your product – in this case, slow service – and redefine it as a benefit for your customers.
Read MoreA Classic Case of Under-Promise, Over-Deliver
Take a cue from Zappos and make “over-delivery” a common practice in your business.
Read More5 Easy Ways to Protect Your Credibility
Public embarrassment is a very real potential side effect of the ease and convenience of e-mail. It’s so simple to type out a few words and hit “send.
Read MoreGetting E-Mails by Mistake
Getting e-mails by mistake happens to me about four or five times a year. I’ve never gotten any that were particularly interesting, but I’ve heard some juicy stories…
Read MoreNow Starring… You!
What can you do to keep your personal life off limits to story-hungry bloggers?
Read MoreIs Nothing Sacred Anymore?
Using examples from the real world can make your writing stronger, more specific, and more believable. But it gets a little tricky when you try to incorporate stories from the lives of your friends, family, and coworkers.
Read MoreETR Insider Report: One Valuable Lesson I’ve Learned From ETR
Here’s a bit of a riddle for you: What’s the shortest path to success? Answer: Failure. As a longtime reader of ETR, this should come as no surprise to you. But when I first heard Michael Masterson’s secret of accelerated failure, it was like putting on glasses for the first time. A die-hard perfectionist, I used…
Read MoreHow Hard Is It to Go the Extra Mile?
“The man who does more than he is paid for will soon be paid for more than he does.” – Napoleon Hill “You have to try this restaurant,” Jason told me. “It has the best Szechuan noodle bowls I’ve ever tasted. But watch out for the service. You might end up waiting half an hour…
Read MoreYou Should Sell to Your Customers…but Not Like This
“There is nothing worse than aggressive stupidity.” – Johann Wolfgang von Goethe Zap! My AC adapter was dead as a doornail. Since I work from home, my laptop is my office, file cabinet, and primary means of communication with ETR writers and staff members alike. Panic started to set in. So I immediately called Dell…
Read MoreETR Insider Report: From Michael… to Charlie… to Me
The next time you write an article, sales letter, business memo, or anything else, ask yourself, “How many of my readers would throw this in the trash after reading the first line?” Then rewrite your lead to make sure it includes the maximum number of people possible.
Read MoreETR Insider Report: How to Deal With Like Lists
I don’t have a background in marketing. But it doesn’t matter, because I’m getting what amounts to an MBA here at ETR. Take, for instance, the powerful lesson MaryEllen Tribby gave us in a recent meeting. We were discussing media buys – the process of buying advertising space in the newsletters or on the Web…
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