The Brand Promise

Motek promises to make their customers “Heroes.” Advanced Circuits guarantees the “Quick Turnaround” of custom printed circuit boards. Rackspace promises to deliver “Fanatical Support.” FedEx is promising “peace of mind.” Southwest Airlines has been delivering “low fares” from the very beginning. McDonalds has gone back to “speed.” What is the promise you’re making to your…

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How to Find More Time

“It’s time to clean your company’s proverbial hallway closets and garages.” Like the classic movie “Ground Hog Day,” many employees experience work as one recurring nightmare after another – same old stuff, just a different day! And recurrent mistakes and problems eat up over 40% of your people’s time and effort – time better spent…

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Your Most Important Long Term Decision

“The BHAG serves as a North Star (or Southern Cross if you’re down under) for you and your team as you continue to drive the business forward on a day to day business.” 99 stores supporting 99 villages is Thomas Lundgren’s 2020 vision for his Dubai-based company, The One Total Home Experience. Reaching 10 %…

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