Early Retirement: Get Paid for Doing What You Want

“What you can do, or dream you can, begin it. Boldness has genius, power, and magic in it.” – Goethe One reason we often envy professional actors, athletes, and artists is that they seem to be doing what we’d like to be doing — but instead of paying for it (as we often do), they…

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Make Your Problem Solving Skills 3x Stronger

“Problems are only opportunities in work clothes.” – Henry J. Kaiser (1882-1967) According to an article in the MIT Sloan Management Review (covered in a recent issue of  Executive Leadership), good problem solvers use different parts of their brains to solve different types of problems. Essentially, there are three very different ways to make a…

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Do You Have What It Takes To Make Big Money With Stocks?

  “There are men who gain from their wealth only the fear of losing it.” – Antoine Rivaroli (L’Esprit de Rivarol, 1808) I’m not an expert in stocks, but I have been involved with stock-market publications and stock-market gurus for more than 25 years. During that time, I’ve met a lot of characters — some…

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What Kind of Advice Should You Be Following?

“Never trust the advice of a man in difficulties.” – Aesop (“The Fox and the Goat,” Fables, sixth century B.C.) Since I began writing ETR every day, I’ve begun paying attention to books, newsletters, and videos that talk about success. The great majority of them are written by 20-something journalists who get their notions from…

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An Important Question About the Product You’re Selling

“How few are our real wants! And how easy it is to satisfy them! Our imaginary ones are boundless and insatiable.” – Augustus William Hare (Guesses at Truth, 1827) There are two kinds of products: need-to-have products and want-to-have products. Knowing which kind you are selling is critically important to your success. Need-to-have products include…

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The Traits of Leadership: Let’s Call It Like It Is

“There are men, who, by their sympathetic attractions, carry nations with them, and lead the activity of the human race.” – Ralph Waldo Emerson (“Power,” The Conduct of Life, 1860) To command the respect of your subordinates, you must lead with self-awareness, honesty, authenticity, and humility. So say Larry Bossidy and Ram Charan in a…

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The “Centralize/Decentralize” Dilemma

“Some people like to make a little garden out of life and walk down a path.” – Jean Anouilh (The Lark, 1955) In a centralized business, each department forms part of a division and each division reports to the headquarters. In a decentralized business, work is organized around profit centers. You can have a central…

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Speak Only Good Phrases

“Measure a thousand times and cut once.” – Turkish proverb Imagine the power you would have if you could say brave things when courage is called for, wise things when wisdom is needed, and sensible things when lunacy prevails. Consider the influence you would enjoy if you could find the right way to inspire everyone…

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Fear vs. “Comfort” Marketing

“No passion so effectually robs the mind of all its powers of acting and reasoning as fear.” – Edmund Burke (A Philosophical Inquiry into the Origin of Our Ideas of the Sublime and Beautiful, 1756) Direct-marketing gurus will tell you that people buy information products for one of two reasons: greed or fear. In my…

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Do One Significant Thing Every Day

“It is not the going out of port, but the coming in, that determines the success of a voyage.” – Henry Ward Beecher (Proverbs from Plymouth Pulpit, 1887) You come into the office, flick on the light, and — if your inbox looks like mine — are suddenly assaulted by dozens of chores to do.…

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Brainstorming For Copy: Timing Is Critical

“Every action is an idea before it is an action, and perhaps a feeling before it is an idea, and every idea rests upon other ideas that have preceded it in time.” – Wallace Stegner (“A Capsule History of Conversation,” When the Bluebird Sings in the Lemonade Springs, 1991) Here’s a very common marketing situation…

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