Free Sampling – When It Pays, When It Doesn’t

““The truth shall make you free.”” – American proverb The Post-it note – which today comes in more than 50 colors, shapes, and sizes – began as a failed idea at 3M 20 years ago. It is surprising to think of it now, but when the little (at that time) yellow memo slips were introduced…

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Make That First, Small Incremental Change – Today

““If you build it, he will come.” -W.P. Kinsella, Shoeless Joe Yesterday, I talked about incremental degradation – how you can wreck your business by gradually decreasing the quality of what you do (to save money and make more short-term profits). And I speculated that you can improve your business by making small, incremental improvements.…

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How To Get More Of Your Ideas Into Action

““I have learned never to ridicule any man’s opinion, however strange it may seem.”” – Sir Arthur Conan Doyle (1859-1930) Malcolm Gladwell, a clever guy whose essays I often come across in the New Yorker, has just published a book called The Tipping Point: How Little Things Can Make a Big Difference. The book, like…

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How Much Should You Pay Yourself?

“”Self-Esteem: An erroneous appraisement”” – Ambrose Bierce, The Devil’s Dictionary Recently, Fortune Small Business magazine did a story on executive compensation. It cited the case of two San Diego entrepreneurs who started a high-end home-furnishings business (the Richard Fischer Collection) with the long-term goal of getting wealthy. But getting there has been tricky for them.…

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How To Knock Off Your Employer And Have Your Own Business

Today’s memo was inspired by a news article about two name-challenged engineers who are, according to Florida’s Palm Beach Post, the “brains behind (a) Billion Dollar Deal.” Fahri Diner and Xiang-Dong Cao were sitting around after work having a few beers (I’m making up the details) and complaining about their employer, Siemens Information and Communication…

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Fire Someone Now

““Men weary as much of not doing the things they want to do as of doing the things they do not want to do.”” – Eric Hoffer Today you are going to do something unpleasant, but necessary. Studies show that next to being fired, dismissing someone is the most stressful business experience you can have.…

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How To Get Rich (Still) On The Internet

““A feast is made for laughter, and wine maketh merry; but money answereth all things.”” – Song of Solomon The Internet will surely go down in history as the most oversold economic phenomenon of the 20th century. The high-tech stock market, with its Alice-in-Wonderland valuations, is just the most egregious proof that you really can…

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How Much Do You Need To Retire?

““We are all special cases.”” – Albert Camus (1913-60), La Chute I had a lunch meeting today in a casual seafood restaurant overlooking the ocean. Caribbean music played quietly in the background. A soft breeze came through the open terrace we were seated on. Somehow, the conversation drifted to retirement. It is amazing how many…

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How To Accomplish All Your Most Important Goals

““Down the stairs and up Fifth Avenue. Hippity-hop, I’m a Bunny!”” – Gloria Steinem, “I Was a Playboy Bunny,” Outrageous Acts and Everyday Rebellions (1983) Take out a sheet of paper. Title it “Life’s Goals” (if you have no shame) or “Stuff to Do Before I Croak” (if you are afraid someone will see it).…

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The Most Powerful Way To Grow A Business

““I Want Gravy on My Mashed Potatoes.”” – Anonymous Let’s begin with a business principal that is behind many – if not most – of America’s greatest fortunes. It may be the most important secret a businessman can know, for it is the most powerful and most reliable way to make a small business grow.…

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