Success Story

The business executive was deep in debt and could see no way out. Creditors were closing in on him. Suppliers were demanding payment. He sat on the park bench, head in hands, wondering if anything could save his company from bankruptcy. Suddenly, an old man appeared before him. “I can see that something is troubling…

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How to Get People to Listen to You

  “A good listener tries to understand what the other person is saying. In the end, he may disagree sharply, but because he disagrees, he wants to know exactly what it is he is disagreeing with.” – Kenneth A. Wells Most people, most of the time, are more than willing to listen to what you…

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Three Essential Rules for Fast Learning

  “Never believe on faith, see for yourself! What you yourself don’t learn you don’t know.” – Bertolt Brecht (The Mother, 1932) If you want to learn a complicated subject quickly and completely, you need to follow three rules: 1. Learn less, but learn it. My big problem with learning is that I want to…

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Dont Sugarcoat Your Criticism

  “We are all jellyfish, too pitiful and too afraid of being disliked to be honest.” – May Sarton (“Monday, January 19th,” The House by the Sea: A Journal, 1977) In Message #745 (“For Best Results, Make  Your Performance Reviews Frank, Positive, and Specific”), I talked about why you shouldn’t “polish the truth” when giving…

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Enjoy the Subtle Pleasures of Keeping a Daily Journal

  “If you would not be forgotten, / As soon as you are dead and rotten, / Either write things worthy of reading, / Or do things worth the writing.” – Benjamin Franklin (Poor Richard’s Almanack, 1738) One of the consistent small pleasures in my life — something I recommend to you — is keeping…

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Hook Your Prospect in the First 25 Words

Want to write something that will grab a reader’s attention and get them—and keep them—reading? Then pick up a copy of Leads & Conclusions by Marshall J. Cook. One interesting tip he offers comes from the Direct Mail Marketing Association. They wanted to find the point where people stop reading a direct mail solicitation. And…

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How To Be Convincing When Pitching a New Idea

  “He that wrestles with us strengthens our nerves and sharpens our skill. Our antagonist is our helper.” – Edmund Burke (Reflections on the Revolution in France, 1790) When pitching a project, you’ll increase your chances of success if you draw a simple and compelling picture of the benefits it will bring. Of the benefits…

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What Makes for a Well-Lived Life?

  “The place to improve the world is first in one’s own heart and head and hands, and then work outward from there.” – Robert M. Pirsig (Zen and the Art of Motorcycle Maintenance, 1974) The New York Times recently ran an obituary on a doctor named Salvator Altcheck. He had died the previous weekend…

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Boost Your Creativity with “The Mozart Effect”

  “A verbal art like poetry is reflective; it stops to think. Music is immediate; it goes on to become.” – W.H. Auden (“Notes on Music and Opera,” The Dyer’s Hand, 1962) Researchers have discovered many interesting things about the effects of classical music — especially Mozart’s — on the brain. For example: * In…

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A Prescription for Happiness

“The reason why so few good books are written is that so few people who can write know anything.” – Walter Bagehot Adam Phillips is a fully fledged ETR. He gets up at 4:30 a.m. every morning to do research and work on a massive project: a digest of the 24-volume “Complete Works of Sigmund…

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