Posts by Wendy Montes de Oca
See It and Achieve It
“You must see your goals clearly and specifically before you can set out for them. Hold them in your mind until they become second nature.” – Les Brown Years ago, very early in my career, I attended a two-day training session on the power of visualization and goal setting. I believe it changed my life.…
Read MoreHow to Find Customers in a Web 2.0 World
“We can believe that we know where the world should go. But unless we’re in touch with our customers, our model of the world can diverge from reality. There’s no substitute for innovation, of course, but innovation is no substitute for being in touch, either.” – Steve Ballmer You’ve probably heard about Web 2.0. It’s…
Read More7 Foolproof Ways to Increase Your Market Presence
“Make visible what, without you, might perhaps never have been seen.” – Robert Bresson Whether you’re talking about the articles you include in your e-zine or about your sales message, one thing is certain: Content is king. The written word has the power to educate and inform… as well as create buzz about your website,…
Read MoreThe Slice-and-Dice System to Get Your Customers to Buy More
“I’ve always believed the greater danger is not aiming too high, but too low, settling for a bogey rather than shooting for an eagle.” – Peter Scott One of the best ways to build your online business is to build your house list of potential customers. But you can also do it by changing the…
Read MoreThe SONAR Content Distribution Method
“If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.” – Leo Burnett Synchronization of your content distribution channels – via online media, PR, and SEM (search engine marketing) – will help maximize and monetize your website…
Read MoreMuscle Media Buying
“Advertising is what you do when you can’t go see somebody. That’s all it is.”- Fairfax Cone If you’ve got have a strong e-mail campaign going but you’re looking to expand your direct-response tactics to include online ads, chances are you will do some media buying. Why? Because purchasing banner, text or other display ads…
Read MoreRescue Your Website From the Internet Black Hole
“The audience is the best judge of anything.” – Barbra Streisand Okay, so you have a website. You’ve spent time and money getting this thing up. You’ve used all your creative juices to get the words just right. And you added some nice graphics to make the site aesthetically pleasing. Now what? A website is…
Read MoreOnline Market Testing That Can Save You Time and Money
“Marketing is not an event, but a process. … It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.” – Jay Conrad Levinson Here’s a way to test your new product, concept, or headline…
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