Posts by Yanik Silver
Using “Reason Why” to Persuade, Influence, and Maximize Sales
The subject of persuasion is endlessly fascinating. It never ceases to amaze me that I can write words on paper (or the computer) and convince people to send me money…
Read MoreThe Art of Getting What You Want
A few years ago, I was in Aspen for a Maverick Business Adventures experience. Along with high-level networking and business coaching, we also enjoyed whitewater rafting, rock climbing, rappelling, mountain biking, and an intense Jeep 4×4 tour to the top of a local mountain that ended in a breathtaking view. But the day before I…
Read More4 Ways You Can Avoid Burnout
Nearly every successful person I know has grappled with burnout. I’ve personally gone through it and come out the other side several times. I did it by using these four techniques: 1. Truly disconnect. In today’s business world, we are constantly tethered to our BlackBerries and “always-on” connections. As a result, when we truly disconnect…
Read MoreAre You Suffering from ICLMB Syndrome?
Too many entrepreneurs and business owners seem to believe that they cannot leave their office – even for a few days of fun in the sun – without things getting off track. I call this “I Can’t Leave My Business” syndrome. If that’s the way you feel, you either have some serious micro-managing issues that…
Read MoreCould Today Be Your Personal Independence Day?
July 4th is the day for all Americans to celebrate their independence. But what does “independence day” – mean for you personally? My father reminds me that July 3, 1976 was his “independence day,” since that’s the day my family came to the United States from Russia.
Read More3 Inside Secrets of Internet Success
In a few short months, I was able to achieve the ultimate Internet “fantasy” of making a lot of money from a simple (almost primitive) website that ran virtually on autopilot. Starting from scratch, I banked over $51,351.94 in my first 6.5 months online, just working part-time out of the corner of my living room.
Read More4 More Ways to Turbocharge Your Writing
Sales copy can make or break your marketing campaign. That’s why it’s so important to ensure that it is as strong and persuasive as possible.
Read More4 Simple Ways to Turbocharge Your Writing
I’m going to share a bit of the information that I first taught at my $3,495 per person copywriting workshop. This subject is something I have not seen anyone else tackle in full. So if you are interested in making your sales copywriting (actually, any writing) work harder for you – pay attention!
Read MoreThe Loneliest Lemonade Stand
Last summer, my neighbor’s 10-year-old son, Spencer, set up a lemonade stand in front of his house. We live in an area with little car or foot traffic. While it’s great for letting kids play outside – it’s not so good for a budding lemonade tycoon.
Read MoreAn Important Marketing Lesson From a Hot Dog Stand
While in Chicago few weeks ago, I stumbled across a marketing lesson in the strangest of places: the Wiener’s Circle in Lincoln Park.
Wiener’s Circle is a hot dog stand that’s normal during the day but gets wild at night. It’s utter chaos. The gals behind the counter harass and crack jokes at their customers’ expense. Give it to them, and they’ll give it right back five times as hard. I couldn’t stop laughing. If you don’t know what to expect, you’ll be shocked by what you hear. (Look them up on Yelp.com or YouTube.com for the scoop.)
Read MoreThe “Hidden” Hot Button to Getting More Prospects to Say YES!
Many buying decisions are made in response to an emotional trigger. So whenever you buy something, it’s always a good idea to step back and see if you can figure out what the emotional trigger was that motivated you to do it. Because if something works on you, there’s a good chance it will work on your customers, too.
Read MoreThe “Art” of the Sale
The first part of any sales process is typically grabbing the attention of the prospective customer – and my attention was caught by a piece in one of the windows. It was cartoonish yet sophisticated. So I popped into the gallery. The piece was by an artist named Todd White, and it was called “My Heaven and Hell.”
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