Posts by Yanik Silver
Enlightened Hospitality
Dinner at New York’s Modern (a restaurant inside the Museum of Modern Art) is typically a tasting menu or a three-course prixe fixe menu. On a recent visit there with my friend Dan, I went for the tasting menu, with an accompanying glass of wine for each course. The service was spot on and the food was excellent. But what I really want to tell you about came about three-quarters of the way through our meal.
Read More5 Ways to Make Hard Decisions a Little Easier
Yesterday, my wife Missy woke up with her stomach in knots. Clara, the woman who’d been cleaning our house for the past two years, was becoming more and more unreliable. Sometimes she called to say she’d be late – but sometimes she just didn’t show up at all. Not only that, but she was doing a terrible job.
Read MoreAn Instant (and Overlooked) Income Producer
Here’s a profitable idea that you should immediately put into action. If you don’t, hold a mirror up to your face to see if you fog it. The technique? After every single transaction on your website (i.e., opt-in, registration, or purchase), you should be controlling where your customer goes next. The concept is extremely simple.…
Read MoreCreating Your Site’s Personality to Turbo-Charge Sales
Most people’s websites are B-O-R-I-N-G! I’m talking zzzzzzzzz city! That’s no way to distinguish yourself in a competitive market. If you want people to remember your site and keep coming back to it again and again, it has to project a unique personality. Two of my favorite examples: Demotivation.com and Despair.com. These sites are entertaining,…
Read MoreThe Money-Making Power of 2 Simple Words
“Silent gratitude isn’t much use to anyone.” – G.B. Stern I’m going to share with you a business-building technique that is extremely powerful, yet almost totally overlooked (or used improperly). It’s simply… saying “thank you” to your customers. You might be thinking, “Saying thank you to our customers for their business is not any big…
Read MoreRev Up Your Sales With Theme-Driven Marketing
“Confidence and enthusiasm are the greatest sales producers in any kind of economy.” – O.B. Smith Since January marks the start of a profitable new year for your business, let’s work on your marketing calendar for the next 12 months. You see, nearly any event / holiday / celebration / milestone is an excuse for…
Read MoreStanding Out From the Sea of “Me-Too” Competitors Online
“The question last Christmas was, if you put up a website will people come? And sure enough they came…. Now we’re in a post-revolutionary environment. Retailers in cyberspace are going to work very hard to differentiate themselves.” – Geoffrey Bock Nearly everyone I talk to wants to know the big “secret” to success online. They…
Read MoreCreating True “Win-Win” Joint Ventures
“First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to get on with it.” – David Ogilvy If you are using only one or two methods to market your product or service, you are not maximizing your profit potential. Getting…
Read MoreWhy Working Hard is Not Enough
“It’s true hard work never killed anybody, but, I figure, why take the chance?” – Ronald Reagan Recently, my wife and I had a chimney repairman and a landscaper come out to the house. From my window, I could see both of them doing their jobs. Let me tell you – these guys worked hard.…
Read MoreHowand Why to Sell High-Priced Products
I’ve sold everything from $17 e-books to $14,500 “Apprentice Programs” and lots in between. My most recent high-end product is a $7,995/month program for cosmetic surgeons. I really love to sell high-priced products … and you’ll see why in a moment. Higher Prices Means You Need Fewer Customers First off, if you want to make…
Read More3 Overlooked Profit Opportunities on Your Website
If you’re already selling anything online, this article is going to show you how to add extra revenue you didn’t even know you had “hiding” in your website. Overlooked Way #1: The Upsell If you’ve been in marketing for any time, you’ve probably heard of “upsells,” “cross-sells,” or “bumps.” Car dealers are excellent at using…
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