Issue# 2438 Break Out of the Crowd to Get Free Publicity
A big article about your business in a publication (online or offline) – or even a brief mention on television – can catapult you to a whole new level of success. That kind of exposure just can’t be bought at any price. As a result, there are hordes of businesses trying to attract the media – and that makes it difficult for you to stand out from the crowd. Difficult… but not impossible.
For example, let me tell you about a technique I used to catch a reporter’s attention and get enough free publicity to transform myself from a starving ballroom dance instructor into one who was completely booked with a waiting list several hundred names long.
I sent the reporter a letter inviting her to watch one of my dance lessons – any one that she wanted to see. I also told her that I had so much confidence in my ability that I would happily take on the challenge of teaching her any dance she wanted to learn… no matter how complicated and no matter how many “left feet” she had.
The reporter was intrigued by my proposition. She came. She saw. She learned how to dance the tango. And she wrote a great feature article about me for her paper. The rest is history.
If you can come up with an idea that a TV or newspaper reporter might be able to turn into a good story, you can practically guarantee that you’ll become “newsworthy.” And with exposure like that, you’ll have customers knocking down your door.
[Ed. Note: Getting publicity for your new business can be tricky. But Paul Lawrence has dozens of secrets to getting the media to pay attention to you. Get the details here.]Paul Lawrence
Paul Lawrence is an entrepreneur who has made his living starting and running a series of profitable businesses. One day while cleaning his mother's pool for a few extra bucks, it dawned on Paul that he could perhaps start his own pool cleaning business. He carefully employed all the marketing techniques that he had learned in school and designed his first flyer. Immediately the business took off and within a week, Paul had his own little business. He quickly expanded, hired employees and then eventually sold it some relatives who made well over $250,000 in the next year before they eventually sold it for a six figure profit. After finishing college, Paul did a brief stint in a management program for a national rental company, but he quickly realized that he was much happier running his own show. Paul left the rental company and launched one of the most financially successful independent ballroom dance instruction companies in the state of Florida where he received quite a bit of media attention for his revolutionary business practices that included front page features in the Life Style section of the Sun Sentinel, features in the Miami Herald, Boca News, Center Stage Entertainment and many others. With that business running profitably, Paul started several other businesses either individually or as partnerships that included a million dollar video production company, a mortgage brokerage, a home maintenance business, several mail order companies, a business consulting service among others.With a love of movies, Paul began to work at breaking into Hollywood as a screenwriter where he's beaten the odds by becoming a produced writer. He is a credited writer for the film CRUEL WORLD, starring Jaime Presley and Eddie Furlong and has signed a development deal for a national television series with one of the world's largest producers of television and films among his half a dozen sales and options of movie scripts he wrote. Paul is the creator of the Quick & Easy Microbusiness program.