5 Mistakes That Threaten Your Liability Protection
You may know that doing business as a corporation or LLC can maximize your financial reward while minimizing your risk. What’s less well known is that many business owners lose this valuable protection each year by failing to follow a few basic rules and regulations.
READ MORETurn Your Faults into Assets
Basically, you take a problem with your product – in this case, slow service – and redefine it as a benefit for your customers.
READ MOREDear ETR: "No rented list can pass the permission test."
“I believe ETR’s response to the question about e-mail list brokers was misguided. Yes, one may rent an e-mail list. It is, however, to the best of my knowledge, a federal crime to use such a list.
READ MOREReally Simple Set-Up for RSS Feeds
RSS delivers updates from your favorite newsletters and news websites into one place: your RSS feed reader. So, by getting set up to receive RSS feeds, you’ll spend less time looking for content and more time benefiting from it.
READ MOREIs Your Client Relationship Worth a Cup of Coffee?
One of the great sales directors with whom I worked many years ago gave me a simple tip: “If you buy a client a cup of coffee, never, ever, ever ask for a receipt.”
READ MOREWal-Mart’s $8 Cure for Poor Cardiovascular Function
One minute you are enjoying a stroll in the park, and the next you feel as if an elephant just stepped on you. It’s a premature heart attack or stroke, the result of a blockage from a blood clot and inflammation, usually within the coronary arteries.
READ MOREHillbama Magic
Politicians are always cautious about raising taxes too fast, for fear of inciting the masses. After all, a revolt could result in their failure to be reelected
READ MOREWord to the Wise: Syncretic
Something that’s “syncretic” (sin-KRET-ik) unites and blends together different systems (e.g., philosophical, moral, or religious).
READ MOREHow I Learned to Love My Glass Cooktop
“Don’t re-invent the wheel,” we’ve cautioned you in ETR. No matter what major or minor problem you’re facing, someone has already faced – and solved – it.
READ MORESwitch on Your "Longevity Gene"
Resveratrol’s power to enhance your life goes beyond anti-aging…
READ MOREThe Sales Letter Length Debate Rages On
Michael Masterson tackled in his recent article, “How Long Should a Sales Letter Be?” You may have agreed with him that long copy wins – but not all of your fellow ETR readers did.
READ MOREWe Aren’t Watches, So We Shouldn’t Be Timing Things
Many economists are finally starting to use the “recession” word to describe the U.S. economy. Almost daily, someone is calling the bottom of the market.
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