The Perfect “Chicken Entrepreneur” Strategy
Michael Masterson has often written of the benefits of being a “chicken entrepreneur.” He uses this tongue-in-cheek expression to describe someone who starts a business or creates a new source of income while remaining at a full-time job or otherwise minimizing the risks.
READ MOREAsk Yourself This… Is Your FAQ Page Making You Money?
Your FAQ page can actively attract traffic to your site, establish your credibility, and make sales for you. Here’s how…
READ MOREUse the 24-Hour Rule to Cure Yourself of This Success-Thwarting “Bug”
The most common cause of failure, says Michael Masterson, is procrastination. The thief of dreams.
You’re a procrastinator if you have ever said something like…
READ MOREFight Stress, Fight Cancer
Have you ever noticed that you tend to get sick or catch a cold during times of stress? Most people underestimate the significance of that. The reason you get sick is because chronic stress lowers the body’s production of natural killer (NK) cells. These are the immune cells that kill viruses – and they are also one of the body’s primary defenses against cancer cells.
READ MOREThe Balance Test
One of the tests for “true age” – the biological age of your body rather than your chronological age – is balance. You can test your balance simply by standing on one foot with your eyes closed. (Just be sure you have someone there to catch you in case you start to fall.)
READ MOREIs Your Marketing Plan All About Fun?
You (and your team) have looked at your products and have developed a plan for getting those products in front of your target market.
READ MOREHow to Improve Your Mind, Life, and Career
As Groucho Marx said, “Outside of a dog, a book is a man’s best friend. Inside of a dog, it’s too dark to read.” It would appear that more Americans than ever agree with Marx, according to The New York Times, which recently revealed the results of a report from the National Endowment for the Arts.
READ MORE6 Budget-Friendly Travel Temptations for 2009
If hearing about the recession day in and day out makes you want to skip the country and head off on a long, luxurious weekend in la-la land… but you don’t think you have the budget to do it… I have good news for you.
READ MOREThe Language Perfectionist: It’s Foreign to Me
Some writers ostentatiously drop in such words to flaunt their erudition. But foreign-language words are used for good reasons. Although the English language offers us a remarkably wide choice of words, some concepts are better expressed in other languages, especially when no precise equivalent exists in English. In addition, an imported locution is often more concise and stylistically superior.
READ MOREShould You Be Advertising on TV?
When most people think of television advertising, they think about the commercials they see on network TV. Such advertising gives the advertiser an immense reach – sometimes to as many as hundreds of millions of people. But the greater the reach, the less targeted the audience. For every person who might be interested in your product, there will be a hundred or a thousand with absolutely zero interest.
READ MORE4 Simple Ways to Turbocharge Your Writing
I’m going to share a bit of the information that I first taught at my $3,495 per person copywriting workshop. This subject is something I have not seen anyone else tackle in full. So if you are interested in making your sales copywriting (actually, any writing) work harder for you – pay attention!
READ MORECaveat eBay Emptor
You may be one of the millions of people who regularly shop on eBay. I’ve done it on occasion, and never had any trouble. Until recently. As a result of that experience, I learned a few lessons that can help you deal with two of the potential problems you might encounter.
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