Playing the Slots
If you are building an Internet marketing business, you will soon start to get requests from people asking you to promote something of theirs by sending an e-mail to your list. Or perhaps you are on the other end of that transaction, asking successful Internet marketers to promote your book…
READ MOREWhat Do Donald Trump, Jack Welch, and I Have in Common?
It seems like such a simple concept to rid your organization of sub-par players. Yet it is one of the largest problems I see among entrepreneurs and fledgling business builders. They have an extremely hard time firing people.
READ MOREAustralia: Where the Beer Is Great and the Bonds Are Better
Australian government bonds have never looked better than they do right now. And this is the perfect time to jump into them…
READ MOREInulin: Fiber of the Future
The latest advancements in food technology are bringing a myriad of power-packed “functional food” ingredients to tables across the globe. And one of the most potent and unique of these is inulin.
READ MOREHow to Write Search-Engine-Friendly Articles
Writing articles and submitting them to article directories (such as ezinearticles.com) is a great way to increase your ranking in the search engines and get ever-growing amounts of traffic back to your website. And I often recommend that aspiring entrepreneurs who may be short on time use inexpensive freelancers to write those articles.
READ MOREWhen Disaster Strikes
Sometimes life dishes out these little disasters. How you react to them says much about your character and bears heavily on your ability to carry out a successful life.
READ MOREWho Says Fruit Makes You Fat?
Here’s one thing you’ll never see reported in ETR: “Eating Apples Makes You Fat.” Yet, one of the most popular search terms for people ending up on my fitness blog is “Does fruit make you fat?” For some reason, folks have been brainwashed by misinformation in muscle magazines that tell…
READ MOREIt’s Fun to Know: The World’s Most Disappointing Tourist Attraction
Crystal Falls, MI is home to what may be the world’s largest and oldest living organism. It’s a fungus that lies beneath 38 acres of forest floor near the Wisconsin border.
READ MOREDo You Have a Problem?
Some business owners are like ostriches. They bury their heads in the sand. I have talked with owners who owed millions in debt, were 120 days late on their accounts payable, and couldn’t price and order correctly – and they still looked at me like I was crazy when I said they should sell and get out.
READ MOREHow Elmer Wheeler Can Help You Make Sales
“Don’t sell the steak, sell the sizzle.”
That just might be the most famous piece of sales advice ever. And, as a marketer, knowing the real meaning behind those words can transform your company’s sales copy – and your bottom line.
READ MOREThe School House That Ye Built
You have heard so much about it already: the earthquake that stunned China. The municipal buildings survived because they were built to earthquake standards. But the public schools collapsed because they were not.
That is mostly true – with one exception: the schoolhouse that Ye built.
READ MOREA Painful Lesson in Supreme Service
As copywriters, marketers, and business owners, we spend so much time getting customers in the door. It’s too easy to forget about them once that’s done.
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