The Language Perfectionist: The Sense of Sense
Can you spot anything wrong with these sentences, found online? “A rich mixture of ylang-ylang and palmarosa essential oils creates a sensual aroma.” “Soulful Situations is a sensual sound experience that offers soul, jazz, R&B and beyond.” Article Title: “Heightening the Sensual Experience of a Well-Designed Landscape” In all of…
READ MOREA Guaranteed Way to Grow Your Online Business
“How do I get more traffic to my website?” That’s one of the most common questions I get from aspiring Internet entrepreneurs, as well as seasoned online professionals. And with good reason. Because getting more traffic to your website increases the number of prospective customers you can sell your products…
READ MOREHow to Make Sure Your E-Mails Get Opened
Elvis stands at the front of the stage… He flicks his hair back, jiggles his hips, and asks the audience (mostly made up of screaming girls)… “Who wants to come up here with me for a slow dance, u-huh?” The crowd goes wild, everyone screaming for Elvis to “Pick me,…
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Secrets of Great Customer Service
Why a great customer service team can make or break a business… and how to ensure yours is ace.
READ MORE10 Simple Steps to Creating Effective Web Video
Does the prospect of creating Web video fill you with fear? If you’ve never done it before, it can certainly seem overwhelming. Well, relax. Because I’m going to walk you through the process. Why should you be using video on your websites? Because it’s highly persuasive. A well-produced video can…
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Be Somebody
Be somebody. Do something. Here’s why: Last Friday was another tough day. A new problem had sucked up most of my good energy, but just as I was about to shut everything down for the day, I received an email from a good friend… a guy who is a superstar in…
READ MOREBeware of the Natural Entropy in Customer Service
One of the first things I did upon taking on AP as a client was call his customer service line, pretending to be a customer. The phone rang eight times before it was picked up.
READ MOREThe Language Perfectionist: Quotation Quota
Every few years, my friend Mardy Grothe assembles a new collection of quotations. The defining characteristic of these anthologies is that all the entries share an interesting or quirky theme. His latest work, Neverisms, just published, is generating a lot of favorable attention in the media and among his many…
READ MOREBut What’s Next?
How many geniuses have you met?
READ MORESatyagraha, Your Secret Marketing Weapon
The word Satyagraha is a combination of the Sanskrit words Satya and Agraha. Loosely translated, it means “Truth Power.” Satyagraha was popularized by Mohandas Gandhi during his fight for Indian independence. It became synonymous with the use of civil disobedience as a political tool. Gandhi believed that truth had great…
READ MOREBeware of False Perceptions
Recovered memory syndrome (RMS) is a phenomenon whereby a questioner “helps” someone remember events that may be fictional by asking leading questions. The reason such questioning works – in bogus molestation cases, for example – is because the mind is very susceptible to suggestion. But RMS is just one aspect…
READ MOREMarketers – Beware of the Advice You Are Getting Today
A little knowledge, they say, is a dangerous thing. And nowhere is that more true than with the Internet marketing industry.
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