The literature of truth
According to Dr. Jon D. Miller, Director of the Center for Biomedical Communications, the number of scientifically literate adults in the U.S. has doubled over the past 20 years. The bad news? That only gets us up to 20 percent. Only 48 percent of Americans know that humans didn’t live…
READ MOREA Gaggle of Gaffes
Mistakes can be a good thing. They teach us what to avoid. The trick, though, is to learn by observing others make them. With that goal in mind, here’s another roundup of misspellings, misunderstandings, and other misuses — all found via Internet search, but equally frequent in print: “I just…
READ MOREPut your profits on autopilot
If you’re an Internet marketer and you’re not taking advantage of autoresponders to accelerate your profits, listen up. (And if you are, listen up anyway. Because I have a few tricks up my sleeve for you.)
Fact is, a well-written follow-up e-mail series delivered to your prospects via autoresponder can make a huge difference …
It can bring boatloads of potential buyers back to your sales pages faster and easier than just about anything else.
I’ve seen conversion rates double … triple …
READ MOREI reject your reality and choose to substitute my own
I was down at our new “getaway” digs over Labor Day. It’s a great place. Just outside of Atlanta and two hours from our North Carolina home. We bought it a few months ago so we could spend more time with my two older kids and three grandkids. They live…
READ MOREHeisting hall of fame headlines
Old-time copywriters like yours truly enjoy a walk down Memory Lane now and then. We do it for fun, but it can be profitable too. I’m talking about rereading the best-known direct-marketing ads of the past. Copy written by such luminaries as Gene Schwartz, Claude Hopkins, and John E. Kennedy.…
READ MORETrying to Drive With Square Wheels
“So far, my website is pretty much identical to the Early to Rise site,” PG told me. PG is one of my coaching students. I had just asked him to tell me about the progress he was making. He had a sign-up box on the top right-hand corner of every…
READ MORESearch Engine Optimization Is Easy
About a year and a half ago, a family friend started a business selling women’s active wear. She had no website — and no plans to create one. She sold her goods by driving door to door, visiting every gym she could find. She was doing okay. But the time…
READ MOREThe Power of Passion
Question: Are you passionate about what you do? Or just passionate about the money you make? I’m going to let you in on a little secret: It’s a lot easier to make money when you’re passionate about what you’re doing. How many people are locked into a job they can’t…
READ MOREIt’s Time Web Marketers Grew Up
Twenty years ago, if you had told me that one day I’d be able to reach millions of prospective customers without paying a penny in printing, postage, or lettershop fees … and without paying through the nose for print space or TV and radio time … I would have smiled and…
READ MOREThe 6 Stages of Growing an Internet Business
When you’re building an Internet business, it’s useful to step back and evaluate your progress every now and then. You will be at one of the following levels … Level One: The “getting ready to start” phase. You are spending a lot of time and money buying and studying Internet…
READ MOREHow to Turn Your Pile of Research Into a Seamless Promotional Package
Every business is in sales. But not everyone feels comfortable selling. As someone who writes sales copy for a living, that’s worked out great for me. I get hired to craft the persuasive sales pieces that even crack entrepreneurs are sometimes afraid to touch. But what do you do when…
READ MOREEmbracing Your Inner Otter
Life affords each of us an opportunity for adventure every day. Often, it is simply a matter of embracing the opportunity to advance a goal. Here’s an example of what I mean … For years, I traveled through the entire state of Florida by car for business. As you can…
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