Don’t Waste Your Time on the Wrong Problems
A former employee of mine once allowed a serious business problem to go unreported because he thought he could fix it himself. He couldn’t — and it cost the company $400,000.
READ MOREHow I ETR’ed It
“At this point, we can’t rule out malignancy,” the doctor said. I just looked at my husband. I knew he was asking the doctor questions, but I didn’t hear any words. I saw his lips moving and felt his strong hand on top of mine. But all I could think…
READ MOREHow the Power of Positive Thinking Affects Your Health
K almost never gets sick. And when she does, you can hardly tell. That’s because she doesn’t complain. She insists she’ll be in fine shape “after a good night’s sleep.” I, in contrast, assume that every sniffle is an indication of a terrible disease with a dark outcome.
READ MORE$5,000 for an Afternoon Drive
“Sarah,” an interior designer for yachts, had just come back from a very successful business trip. Her boss, who never complimented her, was oozing with praise. She was so excited (and confident big money was coming her way) that she signed a lease on an expensive apartment.
READ MOREHow to De-Fang Emotionally Charged Criticism
When one of my clients fired “Bob,” he sent me a vitriolic e-mail criticizing nearly everything about the company he had worked for.
READ MOREThe Language Perfectionist: The Cohort Retort
From a U.S. Department of Justice news release: “The following morning, when the first employee of the day entered the bank, Smith and his cohort, armed with handguns, confronted the employee and demanded money contained in the bank’s vault.”
READ MOREHoliday Fun Fact: Baby New Year
The New Year is often personified as a baby wearing a diaper and a top hat — but there’s nothing new about it. Using a baby as a symbol of rebirth has its roots in ancient Greece and Egypt.
READ MOREWhat Was Life Like Before? What’s It Like Now?
Testimonials add credibility and proof to your promotional copy — which is why no marketing campaign should ever go out without a slew of ’em. But often your customers, although ebullient about your product or service, aren’t able to express their enthusiasm very well in writing. So what do you…
READ MOREGoing Live With Your Business
Clayton Makepeace has a strategy that his largest client has used to bring in $2.5 million in sales in 24 hours. And it generated $16 million in sales in a single month. Though it’s not a traditional sales process or marketing campaign, direct-response marketing is at its heart. And it…
READ MOREThere Is No Try
You don’t see the world through your eyes, said Tom McCarthy in his Bootcamp presentation yesterday. You see it through your brain. And that means, despite the possibilities you see in front of you, your brain can sap your confidence and “psych” you out of taking action.
READ MOREThe X-Rated Case Study
Many of Ryan Lee’s websites look like porn sites. He admitted as much during his presentation at ETR’s Info-Marketing Bootcamp. But Ryan is not in the porn industry. One of his major niches is fitness. And that’s where he’s applied what he’s learned from porn sites — specifically, how they…
READ MOREGetting Joint-Venture Ready
Joint ventures (JVs) are a great way to get started online if you don’t yet have any products of your own to sell. And then, when you get more established, they should play a major role in your overall marketing strategy and product launches. Because JVs will get your products…
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