10 Simple Steps to Creating Effective Web Video
Does the prospect of creating Web video fill you with fear? If you’ve never done it before, it can certainly seem overwhelming. Well, relax. Because I’m going to walk you through the process. Why should you be using video on your websites? Because it’s highly persuasive. A well-produced video can…
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Be Somebody
Be somebody. Do something. Here’s why: Last Friday was another tough day. A new problem had sucked up most of my good energy, but just as I was about to shut everything down for the day, I received an email from a good friend… a guy who is a superstar in…
READ MOREBeware of the Natural Entropy in Customer Service
One of the first things I did upon taking on AP as a client was call his customer service line, pretending to be a customer. The phone rang eight times before it was picked up.
READ MOREThe Language Perfectionist: Quotation Quota
Every few years, my friend Mardy Grothe assembles a new collection of quotations. The defining characteristic of these anthologies is that all the entries share an interesting or quirky theme. His latest work, Neverisms, just published, is generating a lot of favorable attention in the media and among his many…
READ MOREBut What’s Next?
How many geniuses have you met?
READ MORESatyagraha, Your Secret Marketing Weapon
The word Satyagraha is a combination of the Sanskrit words Satya and Agraha. Loosely translated, it means “Truth Power.” Satyagraha was popularized by Mohandas Gandhi during his fight for Indian independence. It became synonymous with the use of civil disobedience as a political tool. Gandhi believed that truth had great…
READ MOREBeware of False Perceptions
Recovered memory syndrome (RMS) is a phenomenon whereby a questioner “helps” someone remember events that may be fictional by asking leading questions. The reason such questioning works – in bogus molestation cases, for example – is because the mind is very susceptible to suggestion. But RMS is just one aspect…
READ MOREMarketers – Beware of the Advice You Are Getting Today
A little knowledge, they say, is a dangerous thing. And nowhere is that more true than with the Internet marketing industry.
READ MOREThe Language Perfectionist: Worldly Goods
Everyone has pet peeves – those irritating verbal tics and bromides that are the linguistic equivalent of fingernails scraping across a blackboard. The following sentences illustrate one of mine: “While we might be a bit partial to the Lamborghinis, the Aston Martins and the Bugattis of the world, we’d be…
READ MORESecrets to Reinventing Yourself
David Neagle was a high school dropout. His first job was as a forklift operator for a shipping company, spending long, terrible hours on a cold loading dock and cursing his existence. Now, he makes millions every year by showing others how to take the same steps he took to…
READ MOREInternet Success: Do You Have What It Takes?
When you hear about all the folks who are making thousands of dollars a week by selling information products on the Internet… and “working” only a few hours a day… … it’s tempting to want to jump on the bandwagon. But before you take the leap, it pays to think…
READ MOREThe Money Is in the List
If you have an online business, you’ve probably come across the expression “The money is in the list.” This refers to the database of names, e-mail addresses, and other information you collect from customers and prospects. Building a list is the core principle behind the Early to Rise Model of…
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