Fear and Greed: Two Overrated Emotions
Way back when I was learning how to write advertising copy, it was commonly believed that the way to get high response rates was to appeal to our prospects’ greed and fears.
READ MOREIt’s Time to Party
It’s time to party!
I’m serious – I was just working on the final agenda for our Info-Marketing Bootcamp with ETR’s Conference Manager, Sharika Kellogg. And we made sure we’d planned in lots of time for fun in the evening.
READ MOREHeart vs. Head
What has come over us Limeys?
We were always known as a pretty dull, phlegmatic bunch, compared to the excitable French, the fiery Spanish, and the sexy Italians.
READ MOREThe Language Perfectionist: Return of the Confusables
It’s been a while since this column has presented a roundup of “confusables” — pairs of words that are commonly mistaken for one another. So here’s a new set, inspired, as always, by genuine media mistakes: “Many who do admit that privacy regulations restricting the use of information about consumers…
READ MOREIn Your Shoes
During my impromptu presentation at Early to Rise’s 5 Days in July Conference, I was asked someone in the audience to share my best advice for starting a successful Internet business.
READ MORELearn This One Skill…
I don’t have to tell you that we live in one of the most demanding economic times this country has ever faced, with unemployment numbers at record highs.
READ MOREListen to This
Before I tell you what every marketer and product developer should learn from a successful stereo speaker manufacturer, you need to know why you should listen to me in the first place.
READ MOREInvestment Basics
Like most people, I began to think about retiring at about the same time as I started a family. I was relatively young — 29 at the time — and my expenses were increasing quickly. However, my income was increasing slowly, which is typical of most salaried jobs.
READ MOREDomain Trading for Fun and Profit
We’ve been talking with Marc Charles, creator of The China Wholesale Trader, about a new program for Early to Risers.
READ MOREWhy Wall Street Is Always Wrong
Some say that individual investors have no chance of making serious money. They say that Wall Street has rigged the game.
READ MOREThe Language Perfectionist: Gaffes Galore
Here’s another collection of errors I encountered recently in major publications: “[The scandal at Hewlett-Packard] has stunted a long search by HP’s employees for stability and pride at the patriarch of Silicon Valley companies.” A patriarch is defined literally as “a man who rules a family, clan, or tribe,” and,…
READ MOREExperiment
Most marketing people will tell you that the key to any successful marketing campaign is “testing.”
True. But there’s a little more to it…
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