Don’t Kill the Thoroughbred!
You have hired a rainmaker — someone who knows how to create new business. He is doing great. Revenues and profits are going up. Gradually, you’ve let him take on more responsibility. Then you find out he’s doing something “wrong.” Perhaps he’s coming in late or using the company car…
READ MOREWhy You Should Be at This Year’s Bootcamp
Just about every adult I know is concerned about the economy.
READ MOREChina’s Technology Boom
Seven thousand miles from where I’m typing this, there’s been a huge geological discovery.
It’s in China, south of Beijing, by the Great Chu Wall.
READ MORETurning No Into Yes
“By focusing obsessively on how to make an idea smooth,” says marketing maven Seth Godin, “You can dramatically increase its velocity.”
READ MOREThe Language Perfectionist: The Everything Column
Consider the following sentences: “This is a vast collection of everything ranging from African musical instruments to 20th century art, and the Egyptian Temple of Dendur thrown in for good measure.” “You guys have had a lot of questions lately — about everything from unfinished high-rises and legislative votes to…
READ MOREThe Role You Play
Did you see the HBO movie The Life and Death of Peter Sellers? Sellers was always transforming himself. The man slipped into a persona as easily as you or I would slip into a pair of gloves.
READ MOREThe Undiscovered Country
On the way to a conference last week, I caught a connecting flight in Charlotte.
As I approached my gate, I looked up and noticed a sign: Terminal Destinations. It was an airport health spa, but it reminded me of the debate I was on my way to hear between Dinesh D’Souza, a Christian apologist and author of Life After Death, and Michael Shermer, a historian of science, founder of Skeptic magazine, and author of Why People Believe Weird Things.
READ MOREHow 10 Minutes Can Change Your Life Right Now
Adela was an energetic, recently divorced 36-year-old, bubbling with ideas. She had come to ETR’s Info-Marketing Bootcamp to start her life anew. The goal she had in mind was to become a freelance copywriter — and she told me she had already ordered AWAI’s copywriting program.
READ MOREWhy I’m Excited About Bootcamp
Hey, Early to Risers!
Laura Rodini is in San Francisco meeting with some of our top copywriters, so she asked me to take over today’s issue of The Insider.
READ MOREMind Games
The simple, objective fact is, there is absolutely, positively no reason why you shouldn’t have it all.
Billionaires are not a billion times more deserving than you are. Nor are millionaires a million times smarter than you.
READ MOREThe Language Perfectionist: A Congeries of Misuses
Once again, it’s time for a selective roundup and analysis of mistakes in the news: “It is ironical that the author of the book that accurately depicted the lives of China’s rural poor… was rejected by the revolutionaries themselves.” The standard form of the word is ironic, not ironical. In…
READ MORESilly Ideas
It was an experimental wine that Thierry had been working on…
He thought it had potential, so he decided to share it with Guy.
He poured two glasses. They sipped it.
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