Leverage Your Newsletter Content
Company achieved a milestone? Launching a new product? Uncovered interesting statistics from a survey?
These are great reasons to put out an online press release. It will not only increase your online presence and drive traffic to your website, you can use it to leverage your newsletter content.
READ MOREBuilding Your List
“How do I get more traffic to my website?” “How do I build a list?” “How can I make more money online?” These are three of the most common questions I get from aspiring Internet entrepreneurs, as well as seasoned online professionals.
READ MORE
The Empty Restaurant
Entering the piazza, we saw that we had the choice of four restaurants: one that was very busy, two that were moderately busy, and one that had just one couple sitting at a table in the back.
Which do you think we picked?
READ MOREGreetings from our 5 Days in July Business Building Conference
Greetings from our 5 Days in July Business Building Conference!
It’s a full house – and we’ve covered a lot of ground. We created our domains, got them hosted, and set up our own WordPress websites.
We’ve made these websites live online – in less than 2 days.
READ MOREUnderneath the Mango Tree
My hometown “Paradise by the Sea” of Delray Beach, Florida is not only blessed with miles of gorgeous sandy beaches… lined with dozens of casual, eclectic, and gourmet restaurants… and overflowing with hip clubs and art galleries… It’s also home to a huge number of… drum roll, please. Mango trees.…
READ MOREThe Language Perfectionist: Let Me Emphasize This One
Is anything amiss in the following three sentences? “I must stress that I was neither consulted on the matter of changing the grades, nor was I asked to sign the alterations in the grading sheet.” “At the outset, I would like to stress that it has been a pleasure working…
READ MOREConfessions of a Brush Jockey
This past weekend, I painted our bathroom.
And it reminded me of the good old days.
See, way back when, yours truly used to be a painter.
READ MORETo Link or Not to Link?
“Do you think this is a good idea?” he asked me.
My father-in-law, GS, had received a request from a website that wished to link to his. And he wanted my advice.
The website looked good. It was similar to his business. And it had a reasonably good Google ranking already. So linking would be contextually relevant. And it could be beneficial to both sites’ search engine rankings.
READ MOREThe Moral of My Story
For the first several years of our lives, pretty much everyone lies to us. We’re taught to believe in Santa Claus, the Easter Bunny, the Tooth Fairy, and, of course, the monster under your bed who’ll nibble your feet if you get up after you’ve been tucked in for the night.
READ MOREThe Ninja Turtle Marketing Strategy
About 15 years ago, traveling to California with K and Number Three Son, I met one of the originators of the Teenage Mutant Ninja Turtles.
He was sitting next to my son. We got to talking. My son was a big fan of the turtles back then. This guy, I forget his name, drew a turtle for him.
I asked him how he came up with such a creative idea.
“It wasn’t creative at all,” he said. “It was a calculated marketing strategy.”
READ MORE