If You’re Going Fishing You Need Bait
Robert Collier was a fabulously successful direct-mail marketer who ruled the field during the first half of the twentieth century. He is believed to have written sales letters that brought in upwards of one hundred million dollars during the 1920s and 1930s. In today’s dollar that would amount to a…
READ MOREHow to Break the Shackles of the Financial Industry
I am not an investment professional. I have never made any money managing other people’s money. I went from rags to riches the old-fashioned way: by working hard and then investing my income as carefully as I could. Because I’d done well on my own, I never considered seeking financial…
READ MORE7 Steps for Turning Big Ideas Into Big Money
Big-money ideas are almost always new and different. As such, they are often only vaguely articulated, and therefore difficult to implement in a methodical way. You need a plan that includes specific objectives you’ve already identified… along with deadlines and designees. Above all, you need persistence. Because, despite whatever plan…
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How to Get More Done Every Day
Being an entrepreneur is the greatest lifestyle in the world… but it’s not a walk in the park. Most people think there aren’t enough hours in the day to do everything that you want or need to do. As an entrepreneur, you don’t get to complain about that. In fact,…
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How to Change Your Course in Life
You’re about to discover how to get more done, make more money, and still get home on time for dinner. Today you’re going to walk away with 5 personal rules for your life that will make you a better business owner and parent. But before I do that, I want…
READ MOREETR Exclusive: ETR Founder Mark Ford
Mark Ford isn’t your typical success story. From an early age, he knew he wanted to become a writer — but never did he imagine he’d become one of the most sought-after entrepreneurs in the newsletter-publishing world. Mark is also an expert investor, and has started more than 100 businesses.…
READ MORE8 Reasons Your Clients Aren’t Paying You
You did the work. Actually, you did the work extremely well. In fact, not only did you do the work extremely well, you completed the entire project under budget and ahead of schedule. So why isn’t your client paying? All invoicing businesses, from freelancers to major firms, experience delinquent payers.…
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How to Transform Your Copy in 3 Steps
Writing copy can make you feel — as Kurt Vonnegut once said, “like an armless, legless, man with a crayon in his mouth.” Even if you’re passionate about what you do, the keyboard has a magical ability to zap your mojo. The brilliant ideas rattling in your head morph into…
READ MOREHow to Find a Career in Economics
Not everyone loves numbers and the study of economics, but for the many that do, the study of production and consumption could not be more invigorating. In fact, considering the fascinating insight economics can provide into the human psyche ― how economics works to disassemble and understand human behavior to…
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What Facebook Did Right With Employees
On a cold winter’s day in February of 2004, in a Harvard dorm room, a 19-year old Mark Zuckerberg officially launched TheFacebook.com (Facebook’s original digital home). Membership was originally limited to Harvard College but soon spread to other Ivy League schools, and eventually to the world. Facebook grew rapidly, and…
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The Truth About People
Recently an ETR University student reached out to me. He’s struggling in his relationships. Craig, he wrote to me in an email, “You said life is about the people you spend your time with and the experiences you have with them.” “But you also wrote, ‘The harsh reality is that…
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The Best Lesson from the Worst of Donald Trump
First things first, let’s be clear. What Donald Trump said is repugnant and inexcusable. And yet the Trump apologists are out. His polling numbers have not fallen off a cliff, as one might expect. Instead, his followers have stuck loyally by side, as reported by The New York Times. But…
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