Advertising, Schmadvertising!
Sometimes I wish I had gone into advertising instead of direct response marketing.
I can see myself nestled in a posh Madison Avenue corner office, hauling down six figures a year, creating beer-swilling frogs, taco-eating Chihuahuas, and other madcap characters…
READ MOREHow to Have Lots of Good Friends
It’s been said that if you want friends to help you in the bad times, you have to help them in the good times.
READ MOREHow I Rebounded
I’ve had my share of failures in life and in business — but nothing like this.
READ MOREListen to Your Gut
Recently, I consulted with a student who had invested heavily in a business that was making money but involved dealing with seedy individuals.
READ MORELearning Quality Assurance
I recently had the opportunity to speak to members of the Food Processing Suppliers Association. In doing my preparation, one thing that kept coming up was food safety. One mistake can destroy a company.
READ MOREShelf-Help
Americans spend over 11 billion dollars a year on “self-help” products. But I call it shelf-help — because that’s where most of it goes… on the shelf, along with all the similar products they’ve bought.
READ MOREHow to Time the Markets Today
In a typical bull market, half the gains are made during the last 10% of its duration. At least, that’s something I read recently. And, if true, it’s a remarkable fact. It means in a 10-year uptrend, you would make half your profits in the first nine years and the other half in the last year.
READ MOREAre You a Member?
At the Liberty Street League, ETR’s premium wealth building newsletter, we like to show our readers a lot of different ways to make money. We cover stocks, which is standard. As well as stuff like options, real estate, bonds, commodities, precious metals…
READ MOREThe Power of “Like”
I recently installed a plugin on my WordPress blog, and was completely blown away by the results. Opt-ins to my list increased significantly, the number of new friend requests that came in on Facebook nearly tripled in less than a week, and, most important, my sales increased.
READ MOREThe Language Perfectionist: Here’s Some “Practical” Advice
Can you spot anything amiss in the following sentences? “The right way to look at illegal immigration is with a pragmatic eye.” “Should nurses take a pragmatic approach to hand hygiene?” “The system integrates ideas from logic programming, imperative programming, and rule-based systems in a pragmatic way.” The writers of…
READ MOREPete’s Leap of Faith
I can’t believe it’s been 2 years since I made one of the best decisions of my life… to start my own Internet business.
READ MOREDon’t Kill the Thoroughbred!
You have hired a rainmaker — someone who knows how to create new business. He is doing great. Revenues and profits are going up. Gradually, you’ve let him take on more responsibility. Then you find out he’s doing something “wrong.” Perhaps he’s coming in late or using the company car…
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