We’re Off With a Bang!
We’re off with a bang!
We just started sending out invitations to our November Info-Marketing Bootcamp, and our entire office is already counting down the days.
This is the biggest event we hold all year. In fact, many people in the info-marketing business view this as our industry’s “flagship” conference.
READ MORELess Is More
Whether you’re a professional public speaker or someone occasionally called upon to speak at company meetings… or to prospective clients… you want to make sure your audience quickly “gets” your message.
READ MOREThe Language Perfectionist: Time to Go Retro
Have you ever encountered the word retronym? Whatever your answer, I can guarantee that you’ve heard and read and used retronyms. Here’s the story… Once upon a time, only one type of guitar existed. When the electric guitar was invented, a term was needed to differentiate it from the original…
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Afformations: The New Affirmations
You’ve been told to use “affirmations” like “I am rich” that actually leave you more frustrated than before. So try “afformations” instead.
READ MORE24 Times the ROI of Government Bonds
Today, I’m going to tell you about the safest investment you can make — in a sector with government-backed profits generating amazing returns for shareholders…
READ MOREThe Importance of Motivation in Your Business
I was once characterized by a book reviewer as a “motivational writer.” Apparently he felt that this moniker debased me. It didn’t.
READ MORE5 Days’ Superstars
I want to tell you about something a lot of people would find really boring…
Until you had to live without it.
It’s a completely invisible “Alpha Metal” found in everything from car engines, pipelines, air tanks, power tools… even your kitchen sink!
READ MOREThe Death of Direct Mail
A while back, my Australian partner Malcolm Auld sent me a piece by a marketing expert named Tom Evans, which stated that “direct mail for customer acquisition is dead.” You should still put your money into direct marketing, said Tom — but do it online.
READ MOREThe Language Perfectionist: A Useful New Language Resource
Given the depressed state of literacy, the appearance of an excellent new guide to grammar, style, and usage is an occasion for rejoicing. The Accidents of Style by Charles Harrington Elster, just published, is a volume every writer should have at hand. It will help you polish your prose, express…
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