The Importance of GDP Growth Rates
What do the following major brands have in common? Budweiser Lysol Ben and Jerry’s ice cream 7-Eleven Gerber baby food Brooks Brothers Motel 6 American Idol Wild Turkey bourbon If you said that they are all owned by non-U.S. companies, go to the head of the class. The United States…
READ MOREWhat Jim Brown Knows
Jim Brown is arguably the best all-around athlete ever.
He was a track star, one of the nation’s finest lacrosse players, averaged 38 points per game on his high school basketball team, and broke NFL records as a running back for the Cleveland Browns. In 2002, The Sporting News named him the greatest football player of all time.
READ MOREWhat Are Your Core Values?
Many marketers called the commercial “brilliant,” “effective,” and even “inspirational.”
I say it took the easy way out.
You know the one I’m talking about — the Nike commercial that ran right before the Masters Golf Tournament. Where Tiger Woods somberly looks into the camera as his father’s voice asks him what he’d learned, blah, blah, blah…
READ MOREThe Most Important Thing I Ever Learned About Health
The most important thing I ever learned about staying healthy came to me late in life.
It wasn’t a formula or a therapy. It wasn’t even advice in the formal sense of the word. The most profound lesson I ever learned came to me after years and years of reading about the human body and how it works. It came to me after consulting with some of the best doctors in the business, including Dr. Robert Atkins and, more recently, Dr. Al Sears.
READ MOREA Bunch of Thanks
So… what do you do for a living?
David works as a pharmacist.
Kimberly is a SAT prep teacher.
Nathan is a college student.
And Lisa is a real estate agent.
They work very hard at their 9-to-5 jobs. But when their workday’s done? That’s when the real fun begins!
READ MORENo Newsletter?
There are a number of business models for making money on the Internet. Of these, my favorite — and the one I recommend to those who want to sell information products, dietary supplements, or just about any other product online — is the “Agora Model.”
READ MOREThe Language Perfectionist: An Abundance of Misuses
Here’s a roundup of interesting mistakes, culled from my recent reading of daily newspapers: “Mr. Bush erred in not clamping down on a rapacious, wreckless Congress and putting the brakes on its spending.” The word for “careless, heedless, out of control” is spelled reckless. If wreckless existed, it might almost…
READ MORELeverage Your Newsletter Content
Company achieved a milestone? Launching a new product? Uncovered interesting statistics from a survey?
These are great reasons to put out an online press release. It will not only increase your online presence and drive traffic to your website, you can use it to leverage your newsletter content.
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