The Grouchy Traveler’s Guide to Airplane Etiquette
In this traveler’s guide I’ll give you seven travel manners rules that everyone, I repeat everyone, should follow during airplane travel.
READ MORE3 Reasons to Eat Breakfast
Some experts say that breakfast is the most important meal of the day because it “boosts your metabolism.” I’m not one of those people. But I do believe you should eat breakfast.
READ MOREThe Language Perfectionist: Mixed-Up Expressions
Recently, a friend of mine, attempting to convey the idea that someone was naive, referred in an article to “a babe in the manger.”
READ MOREThe Other Big Three
When you hear investment people talk about the big three, they are usually talking about GM, Ford, and Chrysler. But what about the other big three?
As children, most of us dreamed of having three things when we grew up: a nice house, a nice car, and a nice job. Right now, the outlook for this big three is about as optimistic as the outlook for GM, Ford, and Chrysler.
READ MOREThe 5 Faces of Your Customer
One of the most profound business books I ever read was Permission Marketing by Seth Godin.
The ideas in the book were very innovative at the time. The Internet and e-mail marketing were still young, and, like the Wild Wild West, most marketers and business owners were still trying to “wrangle it in” and figure out how to leverage the Web’s possibilities… and, more important, turn those possibilities into profits.
READ MORE10 Things Jason Holland Loves About Thanksgiving
1. Watching B- and C-level pop stars doing a terrible job of lip syncing from tacky-fantastic parade floats in the Macy’s Thanksgiving Day Parade. Bonus points if they are “playing” an unplugged electric guitar. 2. Another thing about the Thanksgiving parade, which happens only when the weather is extremely cold…
READ MORE10 Things Jessica Kurrle Loves About Thanksgiving
1. The colors… burnt orange, squash yellow, brick red, shades of brown and dark green… make me think of Thanksgiving and fall in general. 2. Pumpkins! The traditions of roasting pumpkin seeds and making delicious pie. 3. Working so hard all day to create a masterpiece of a meal… just…
READ MOREHow to Build an Instant Business
If you read the advice of many “small-business experts,” you’ll be told that you should expect to wait at least a year – possibly more – before your start-up can begin to see a profit. That’s what I was taught when I studied business administration in college – and it turns off a lot of aspiring entrepreneurs. “I can’t afford to wait that long,” they think. “I need to make money NOW.”
READ MOREThe Worst Way to Make Marketing Decisions
“Why do marketers like ETR and AWAI send me 16-page direct-mail sales letters when the copywriter could have said the same thing in 1 to 2 pages?” Betty writes. “The prospect might even buy out of gratitude for not having to wade through those 16 pages, and breathe a sigh of relief instead of snarl a nasty expletive.”
READ MOREGetting Rid of Credit Card Loans
My sister-in-law is starting her own business. Using her home as collateral (it’s paid off), she got a business loan. But before she started to spend that money, she called up several of the credit card companies she held cards with. This is what she told them: “I’m starting a new business. I’m going to be spending a lot of money. I can’t guarantee how much longer I’ll be able to make my monthly payments. But I have some money right now. And I’m willing to pay off 80 percent of what I owe you today if you’ll cancel my card in return.”
READ MORERescue Me?
Have you ever been in the middle of an online purchase and, for whatever reason – pre-buyer’s remorse, second thoughts – decided not to continue with it and backed out of the sales page? If you did, I’m sure you’ve seen those little windows that magically appear on your computer…
READ MOREMy Unexpected Bootcamp “Takeaway”
When you’re marketing your products and services, it’s critical to establish trust with your prospective customer. That was one of my biggest “takeaways” from ETR’s Info Marketing Bootcamp this year.
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