For Companies, Spending Isn’t an Extravagance… It’s a Must
Answer me this: Why have Exxon Mobil and some of the other oil majors been spending more of their cash on share buybacks than on exploration and production?
READ MOREThe Link Between Your Look and Your Scent
An unpleasant aspect of being overweight is that people KNOW you’re overweight. But a new study by Dr. Alan Hirsch of the Smell and Taste Treatment and Research Foundation could make you feel better about those extra pounds.
READ MOREMy Beef With Subway
When you are imprecise with language in copywriting, it conveys an impression of sloppy thinking… and can also undermine your credibility. A case in point: the new commercial from Subway that proclaims “Everybody wants to try Subway’s hot beef sandwich.”
READ MOREThe Effect of Corporate Bankruptcy on Stocks and Bonds
As a stock or bond holder, you are part owner of the corporation whose stock or bond you hold. So what happens if that company goes into Chapter 7 bankruptcy?
READ MOREManaging Customer Criticisms and Complaints
If you find that you are failing to follow that protocol, you must ask yourself why. Why are you pitting yourself against them?
Based on my own experience, it’s probably because you’re taking their comments personally. You’re upset. You want to defend yourself.
READ MOREDear ETR: “Where do you suggest we start rebuilding?”
“Your ETR newsletter is great – but it seems to be for earners and those that are employed. My husband and I are starting again now, as our business has just failed. We have 6-10 months of rent left and 3 small children.
READ MORE2 Supplements for Mature Men
Strength and muscle mass are two of the most important components for healthy living in older folks. If you don’t have strength, every activity is going to be harder than it should be. So you’ll be happy to know that there are two nutritional supplements that can help you build strength, no matter how old you are.
READ MOREThe SPV Secret to Getting Others to Do Your Bidding
I love the movie business. (You already know that from reading some of my articles in past issues of ETR.) I’ve even produced a feature film. So I happen to know a few people in the “biz.” And a recent encounter reminded of a powerful persuasion technique that can apply to almost any situation.
READ MOREHow to Handle Economic Predictions
Economists really stink at predicting one of the most important events they track: Recessions. A recent study of 60 recessions that hit various countries in the 1990s found that only 3 percent of “consensus forecasts” (as they’re known in financial circles) made by groups of economists correctly predicted one of those recessions a year in advance. And when they did see one coming, they underestimated its severity by a long shot.
READ MOREReader Feedback: Thanks for the Advice
“The article ‘How a Google AdWords Campaign Can Help You Rev Up Your Sales‘ by Alexis Siemon was an eye opener for me. The two sentences ’Google isn’t the king for nothing. Appease the king and he’ll share his gold.‘ jarred my senses, and have been indelibly fused upon my business brain. I took that advice, and have been enjoying a 30 percent increase in my sales ever since. THANK YOU.
READ MOREThe Other ROI
So you’ve put together a super product. And you’ve got a stellar copywriter who’s selling the pants off of it. And your marketing team is sending the ad copy to millions of subscribers to e-newsletters everywhere. But when the results come in, your big campaign has been a big flop.
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