Shooting Yourself in the Foot in Business
I hadn’t read that particular letter, but I was familiar with the subject. Readers, as well as customers who attend our conferences, ask Michael and other ETR experts this type of thing all the time: How can they patent their invention (which is “going to change the world as we know it”), copyright their e-book, password-protect their website, trademark their business name, and so on.
READ MOREAre You an Information Addict?
I hadn’t seen Dave in almost 20 years. He was my dentist when we moved to Boca Raton in the early 1980s. He continued to take care of K and the kids after we moved to Delray Beach 10 years later, but I opted for dental care closer to home.
READ MOREHave Parkinson’s? Eat Fava Beans
If you have Parkinson’s, the cells in your brain that make dopamine have been damaged or destroyed. And as dopamine levels decline, the simplest movements become increasingly more difficult.
READ MOREMy Case for the Automakers
“You make money when you buy, not when you sell.” So says the old adage. It’s especially important to keep this in mind in today’s market. Buying opportunities abound, and now is the time to take advantage of that and make your money.
READ MOREHow to Use YouTube to Dominate Google
Thanks to Google’s self-interest in YouTube, here’s how your business can benefit by using videos as a promotional tool…
READ MOREGovernment Intervention Has a Ripple Effect
Over the last month, the intertwined relationships of the markets have been wacky, to say the least. On July 15, the SEC announced its protection plan for Fannie Mae (FNM), Freddie Mac (FRE), and 17 banks and brokerage firms. This move totally disrupted the natural ebb and flow of the market.
READ MOREThe Biggest House-Buying Tip Ever
In Stephen Covey’s best-selling book The 7 Habits of Highly Effective People, he recommends that you “begin with the end in mind.” And the same goes for real estate investments. It doesn’t matter if you plan to live in the property, rent it out, or renovate and flip it… before you buy, envision yourself selling it.
READ MOREStrega Nona, the Missing Kisses, and Your Competitor’s Back End
The other day, my wife and son were reading Tomie de Paola’s wonderful children’s book Strega Nona. In the story, Big Anthony comes to work for Strega Nona and overhears her incantation over her magic pasta pot. The result: He learns the spell to get the pot started making pasta… and memorizes the words to turn the pot off. But because he is hiding while doing this, he misses the visual accompaniment to the “stop-the-pasta” spell: blowing three kisses…
READ MOREEntrepreneurial Lessons From The Blue Whale
The first day, our new restaurant was jam-packed. People queued up to sample the food, and we immediately made a profit. We had an incredible chef, and the waiters were efficient and always full of alacrity. The restaurant thrived that whole summer, and our reputation spread across town.
READ MOREThe Hidden Poison in Your Wineglass
You’ve heard quite a bit about the health benefits of red wine. Not long ago, Dr. Sears told you about its anti-aging benefits, and I wrote about its ability to protect against two health-harming byproducts of fat digestion.
READ MOREHow to Survive Excessive Recession Hand Wringing
Has the looming recession got you scared yet?
The mainstream media sure hopes so. Sells more newspapers, boosts cable ratings on CNN and Fox and MSNBC, makes the populace hyper-aware (like jittery squirrels gathering nuts in a dog park), and gives advertisers a tidy little narrative to help position their products.
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