The Sales Letter Length Debate Rages On
Michael Masterson tackled in his recent article, “How Long Should a Sales Letter Be?” You may have agreed with him that long copy wins – but not all of your fellow ETR readers did.
READ MOREWe Aren’t Watches, So We Shouldn’t Be Timing Things
Many economists are finally starting to use the “recession” word to describe the U.S. economy. Almost daily, someone is calling the bottom of the market.
READ MORELoose Talk Costs
Loose talk in business may not be a life and death situation, but it, too, can be costly.
READ MOREGet Off the Internet
If you’ve got an Internet business, I’ve got a secret to getting your business to leap forward: Get offline.
READ MOREThe Art of Letting Bad Things Happen (and Weapons of Mass Destruction)
It’s not that I go out of my way to irritate people – not at all – but I recognize one critical fact: Oftentimes, in order to do the big things, you have to let the small bad things happen.
READ MOREAlternative Medicine for Sleep, Part 3
If you have no trouble staying asleep, but find yourself lying awake for hours before finally drifting off, you may have onset insomnia. Here are two herbs that can help…
READ MOREA Company’s Misstep Can Lead You to Profits
Starbucks (SBUX) CEO Howard Schultz recently announced that the company would start offering energy drinks in its stores. He also mentioned that Starbucks would be getting into the “health and wellness business.”
READ MOREAlternative Medicine for Sleep, Part 2: A Natural Way to Get Your Zs
If you’re having trouble getting to sleep, don’t ask your doctor to pull out her prescription pad just yet. Prescription sleep drugs are often effective, but can have side effects.
READ MOREHow to Use Video to Cash In On the Rapidly Changing World Wide Web
The rapid growth of high-speed Internet connections has given birth to one technology in particular that you need to be focused on: Video.
READ MOREMake Mine a Single
My friend Brian forwarded me an article espousing the benefits of “double opt-in” versus “single opt-in” for people signing up for e-mail newsletters. Single opt-in requires them to sign up. Double opt-in adds an extra step…
READ MOREDon’t Trick Your Prospects: A Marketing Lesson From the Movies
The purpose of a great headline is to get your readers’ attention. And the purpose of the remainder of your sales letter is to get your readers to buy your product or service. But if there is a disconnect between what the copy promises and what the product delivers, you’re going to have dissatisfied customers who feel betrayed.
READ MOREAlternative Medicine for Sleep, Part 1
Natural supplements can help protect you from a wide range of health issues. But keep in mind that high doses of some herbs and supplements can make you feel alert at bedtime and cause shallow sleep.
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